Doctor of Philosophy (PhD) in Marketing
The research, which must be the candidate's own work, is written up as a thesis and may include papers published or intended to be published. The thesis is required to present the case for the research, outline the research was undertaken and the findings and conclusions of that research. There is no course work for this degree.
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organization will offer, to which customers, at what price, using which channels.
In the first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product/packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for the best stand, best costumes, and best overall product.
Note:- International Doctor of Philosophy (Ph.D.) students enrolled in recognized research programs at New Zealand universities may qualify for domestic student status. To hold domestic student status, international Doctor of Philosophy students must be resident in New Zealand during their study, except for temporary absences for the purposes of their research (conducting research and fieldwork appropriate to their course of study). The University defines a 'temporary absence' as no more than 12 months in total during the period of their candidature. A student enrolled in a New Zealand university but remaining resident overseas does not have domestic student status.
Campus Information
Hamilton campus
Our main campus is located in the vibrant, multicultural city of Hamilton, with outdoor activities, shopping malls and eateries only a short drive away. On campus, you’ll find a new state-of-the-art Student Centre, sporting facilities, cafes and eateries, car parking, subsidised bus services and more.
Tauranga campus
Our Tauranga campus is located in the heart of Tauranga’s CBD, surrounded by eateries, shopping and accommodation options. The campus itself is a brand-new multi-level building, featuring all the same student services as the Hamilton campus, with the advantage of being in the middle of the city.
Intakes
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Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
We can help you with career planning, developing your CV and cover letters, interview skills, enhancing your employability skills, volunteering and refining your personal brand. The services can connect you with employers through Career Fairs, employer campus visits and promotion of graduate opportunities.
Career Opportunities
Chartered accountant
Auditor
Business consultant
Chief financial officer
Financial controller
Financial manager
Management accountant
Tax accountant
PSW Opportunity
- During study, all students on a student visa can work up to 20 hours per week during semester and full time during vacations.
- After completing Level 7 Bachelor’s Degree or Higher Qualification, a student will get a three years open post-study work visa.
- After completing Level 8 Post Graduate courses of 1 year, students get 1 year PSW.
Admission Requirement / Eligibility Criteria
This degree consists of either:
• a dissertation and coursework;
• coursework only.
This degree can be either in the same area as your undergraduate study or in a new area of study.
Depending on your previous study and chosen subject, a masters may take one, one and a half, or two years to complete.
Entry requirements
A recognised bachelors degree with a B-/B/B+ average, and a B-/B/B+ average in a relevant subject (if required).
Please refer to the respective masters degree course page for more detailed admission criteria.
Some Faculties/Schools require an honours degree (to demonstrate research capacity). Where the above requirements are not met, further study in a lower level programme may be required first.
A recognised bachelors degree with a B/B+ average, and a B/B+ average in a relevant subject if required. Some faculties/schools require an honours degree (to demonstrate research capacity).
Where the above requirements are not met, further study in a lower level programme may be required first.
- IELTS (Academic)- 6.5 overall (no band less than 6.0)
- iBT (internet-based) TOEFL- 90 with a score of 21 in writing
- iBT (home-based) TOEFL- 90 with a score of 21 in writing
- Pearson PTE Academic- 58 and no PTE communicative skills below 50
- Course Type: Full Time
- Course Level: Doctoral Degree/PhD
- Duration: 03 Year
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Total Tuition Fee:
110985 NZD
Average Cost of Living: 20000 NZD /year
Application Fee: N/A
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