The University of Salford

B.SC (HONS) BUSINESS MANAGEMENT WITH MARKETING

Marketing is one of the most exciting, fast-paced and varied careers in the business world combining both creative and analytical skills. This degree sets Marketing within the wider business context; you will develop the range of leadership and management skills you need for your career as well as covering key aspects of marketing such as communications, digital marketing and social media marketing.  You will also build your personal portfolio of professional evidence which will enhance your CV and help you in job applications and interviews. This course is taught at our University of Salford campus close to Manchester city centre.

We have worked with industry partners to make sure the programme is highly practical, career-focused and industry-informed to prepare you for a successful career. As a marketing student, you’ll also benefit from our industry links with guest speakers from the public, private and not-for-profit sectors providing you with an insight into how different organisations market themselves in different environments. We are proud to work with our student panel to ensure our teaching is relevant, inclusive and respectful for all.

We strongly encourage our students to take part in a work placement following your second year;  you’ll have the chance to take what you’ve learned through your studies and put it into practice in a real business situation. And it looks good on the CV. If you choose to undertake a professional experience year, not only will you enhance your career prospects, but you will not pay tuition fees for that year and will earn a wage for the work you do.

Creativity, digital skills and search and social media competences are integral parts of this course. Entrepreneurship and innovation are also central to our teaching. These are essential if your dream is to set up your own marketing-driven business, though future employers also value an entrepreneurial mindset. Launch@ Salford [https://beta.salford.ac.uk/our-facilities/launch-salford] is the Business School incubation centre that supports business start ups.

Our academic and professional services teams are here to support you throughout your degree and prepare you for your future career. In 2020, 100% of students asked agreed that staff are good at explaining things; 100% agreed that the IT resources and facilities provided have supported their learning well; and 100% agreed that the course has provided opportunities to bring information and ideas together (University of Salford analysis of unpublished NSS 2020 data). 

Still not convinced Marketing is for you?  Josh Melvin graduated in 2018 and is Global Marketing Manager at Agilent Technologies; he says about his job “It's been non stop learning since I started. It's good, you never get a chance to feel complacent, because something else new, exciting and challenging comes your way.  So it's quite fast paced, I've been given quite a lot of responsibility. But then also I was given it in a way that allows me to really grow as a professional.

This programme is also delivered in Bahrain by our partner, British University of Bahrain; visit their website to find out more.

This programme has been reviewed and updated for September 2021. It is subject to final academic approval in November when there may be minor changes to programme details. Keep an eye on this page for up-to-date information.

You will:

• Study the fundamental principles that underpin marketing and learn to apply them in practice
• Learn core business skills and how marketing integrates with them
• Gain real, hands-on experience on a work placement to develop the skills employers value
• Build your own personal portfolio to enhance your CV and demonstrate your knowledge and skills to future employers
• Study on a course where 100% of students asked agreed that staff are good at explaining things (University of Salford analysis of unpublished NSS 2020 data)
• Learn in a supportive environment where you are a name, not a number