Strategic Marketing Management MSc
If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas of marketing, such as digital and brand management.
The course concludes with a Business Project; a substantial piece of work designed to provide you with an opportunity to analyse a business problem and practically apply the knowledge and skills developed during the course.
This course will provide you with a detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.
You’ll discover how strategic marketing management is essential for firms to gain a competitive advantage over their competition and in sustaining businesses success. You’ll study the core concepts of marketing, learning about fundamental principles as well as modern practices, trends and challenges. You’ll be taught key market research and analysis tools and techniques, giving you the ability to confidently match companies’ strengths to gaps in the market.
We’ll give you the opportunity to apply what you’ve learnt and gain valuable experience in developing strategic marketing plans for businesses. You’ll also explore marketing communications methods and find out the most effective ways firms can get their message to their target audience.
There’s also the opportunity to explore specialist areas of marketing in detail, such as strategic brand management, digital marketing and sales force management marketing. This will allow you to excel in a variety of areas and gives you the opportunity to work in a number of different marketing roles. You can also benefit from broadening your commercial understanding by studying other business subjects, such as accounting or strategic management.
You’ll benefit from an innovative learning experience. We use traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need. There’s also computer-based simulations, case studies and visits from leading industry experts, to enable you to practically apply what you’ve been taught. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.
We have students studying with us from all around the world. You’ll work with people from different backgrounds and gain an awareness of key cultural differences. This will enhance your communication, teamwork and management skills, which will be hugely beneficial in your professional career.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
We are here to support Aston University students with professional and friendly advice throughout their time at university and up to three years after they graduate. We help students develop the skills and experience they need to choose the right career path and stand out in a competitive job market.
Our award-winning team is dedicated to helping students to write effective CVs, cover letters and applications. We also support students with a range of events, one-to-one support and group sessions across a range of employability topics.
The team also work closely with industry professionals and employers from across the globe to source placement and graduate opportunities for our students.
Our support looks a bit different at the moment as a result of social distancing measures, but we’ve pulled out all the stops to make sure you have plenty of opportunities to engage with us.
Here in Careers and Placements, we're committed to giving you the advice, tools and guidance you need to help you plan your career.
Our events, activities and appointments are currently being delivered online to ensure we’re doing our bit to keep everyone safe. There’s so much to get involved with, including:
Aston Futures
Get familiar with Aston Futures, our online portal where you can search for careers events, view and apply for jobs and book appointments with members of the team.
It's really easy to use. Just log in with your usual student login details, answer a few questions to set up your profile, and away you go.
Join our webinars
We have a jam-packed programme of webinars covering a range of topics to help you prepare for your future.
Some of our online sessions are led by companies, while others are run by our very own Careers and Placements team.
Search all the events and book your place via Aston Futures.
Use our online resources
If you're currently exploring ways to gain work experience, land a placement or secure a graduate role, it's important to be as prepared as possible for the process ahead. To help you get there, our resource library is packed with information on everything from drafting your first CV to nailing an assessment centre.
We also subscribe to a range of online tools that'll help you prepare for a psychometric test or video interview – practice makes perfect, after all! In addition, we’ve collated some useful online resources around working from home.
Book a virtual appointment
You can book a virtual appointment with a member of the team using Aston Futures. The team are still available during our usual opening hours!
We do experience high demand for appointments, so we'd recommend checking out the resources on our website, using our online tools, or attending one of our events in the first instance.
Practice your video interview skills
The employers we work with are doing more and more video interviews – for obvious reasons. Video interviews can be awkward and scary, but it doesn't have to be that way. The more you practice, the more comfortable you become. We've got a host of online tools to help you get prepped.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
Typically, you may be exempt from taking a SELT such as IELTS, TOEFL etc if you have:
Studied at a highly recognised institution and completed your entire education in English medium.
Have a strong Class 12 English paper score (typically, 75-85% and above).
Have evidence of working in a multinational company where it is obvious that the daily language of communication is English.
You can apply for a Masters programme with an undergraduate degree from an overseas institution.
You should at least have a first class degree from an Indian university. The specific percentage requirement will vary depending on the course you are applying for at Aston and the Indian university which you have graduated from.
If you are applying for finance, engineering or science-based subjects, you must have studied a similar field in your undergraduate degree.
You can apply for the MBA programme with an undergraduate degree, in any subject area, from an overseas institution and a minimum of three years post-graduation managerial work experience. You should have at least a first class degree from an Indian university.
These exemptions do not apply to Aston Medical School MBChB Programme.
To be accepted onto our programmes, you must be able to satisfy the University's English language requirements. The level required will depend on the programme you are applying for. We strive to make your application process as easy as possible, however in all cases we reserve the right to request an English language qualification and / or conduct an interview.
We accept a wide range of English language qualifications including:
IELTS Academic
TOEFL
PTE Academic
TOEFL iBT Home Edition
Password
Duolingo English Test (for entry onto Pre-Sessional English programmes, and direct entry courses starting in September 2021 and January 2022, excluding Aston Medical School, OSPAP, and Postgraduate Research degree programmes).
Postgraduate Taught (Masters Programmes)
Aston Business School - 6.5
Aston Business School - MBA - 6.5
Engineering and Physical Sciences - 6.0
Engineering and Physical Sciences - Engineering Systems and Management Programmes - 6.5
Health and Life Sciences - 6.5
Health and Life Sciences - OSPAP - 7.0
School of Social Sciences and Humanities - 6.5
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
23500 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A