Middlesex University Dubai

MSc Digital Marketing & Analytics

This is an exciting programme that will provide students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in the contemporary world, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.

This course offers a comprehensive take on digital marketing & analytics with a strong emphasis on the application of theory to practice. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of Digital Marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and participation in an industry project.

A programme tailored with your future in mind

The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.

Practical learning from experienced marketeers and researchers

The programme emphasises practical hands-on application of knowledge. Through the Practitioner Perspectives module, the programme offers you a unique practitioner focused learning experience, including a week-long residential programme. You will gain a practical and applied perspective of the marketing discipline through the engagement with industry partners. The project combines workshops from managers at Google, Facebook and Twitter and allows students to work in syndicate groups to discuss, disseminate and present their strategic thinking based upon the information provided throughout the week.