10904NAT Diploma of Social Media Marketing
This Diploma of Social Media Marketing aims to provide graduates with social media and digital marketing knowledge and skills required to perform the following functions associated with roles such as digital manager and social media marketing manager:
Will provide graduates with the knowledge and skills required to perform the following functions associated with these roles:
- Review and evaluate the existing business, operational, and marketing strategies and their applicability to social media.
- Understand the benefits of each social media channel and how to use these channels to benefit the organisation.
- Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals.
- Analyse and interpret an organisation’s vision, mission, values, and objectives, and effectively apply this to the social media and digital marketing strategy.
- Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives.
- Manage the business’ social media, email marketing, and digital profiles effectively to increase brand awareness and generate revenue.
- Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met.
- Develop a comprehensive social media marketing strategy, implementation plan, and strategic review process.
- Present to relevant stakeholders the key learnings from the strategy and implementation.
Intakes
- Jan
- March
- May
- Aug
- Oct
Application Processing Time in Days: 20
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
This Diploma of Social Media Marketing provides graduates with social media marketing knowledge and skills required to perform the following roles:
- Marketing Director/Manager
- Social Media Manager
- Social Media Strategy Manager
- Marketing Manager
- Brand Manager
- Social Media Strategist
- Content Marketing Strategist
- Community Manager
- Digital/Social Media Coordinator
- Digital Marketing Assistant
- Communications Assistant
(Ironwood Institute does not guarantee an employment outcome, licence, or accreditation at the completion of this qualification).
PSW Opportunity
Post Study Work Steam Renames to Post Higher Education Work Steam.
- Bachelor degree holders including honours can get upto 2 years of post study stay
- Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
- Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
- The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants
Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:
- Indian students completing bachelor degree including honours can stay upto 2 years
- Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
- Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
- PhD students can stay upto 4 years
Admission Requirement / Eligibility Criteria
- Applicants must have completed Australian year 12 or equivalent overseas qualifications and be 18 years or older at the time of commencement.
- Overseas applicants are required to demonstrate English language proficiency of IELTS 5.5 equivalent.
- Course Code: 105378D
- Course Type: Full Time
- Course Level: Under Graduate Diploma or Certificate
- Duration: 01 Year
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Total Tuition Fee:
20000 AUD
Average Cost of Living: 29710 AUD /year
Application Fee: N/A