Bachelor of Business (Marketing)
Marketing is essential for all organisations, even small business operators and not-for-profits. The Bachelor of Business major in Marketing degree (previously known as Bachelor of Commerce: Marketing) degree provides students with a comprehensive grounding of specialized marketing skills and knowledge needed to effectively plan, develop and execute marketing strategies.
Increasingly, marketing is incorporating digital technology and there is increasing demand for digital marketers. Hence, within the marketing major, students are also taught to develop a variety of relevant skills such as marketing analytics, insight mining, brand management, content marketing, social media management, digital advertising, search engine optimization, customer research, project management and others. The program includes intensive applied marketing training with an emphasis on new and emerging media and marketing analytical tools.
Duration: 3 Years Bachelor Degree (24 subjects) & 4 Years Bachelor Degree with Integrated Freshman Year (32 subjects).
Accreditation
- Knowledge and Human Development Authority (KHDA)
- Commission for Academic Accreditation (CAA)
- Tertiary Education Quality and Standards Agency (TEQSA)
Intakes
- Jan
- April
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
This program enables graduates to create data driven marketing strategies by understanding consumer behaviour, thereby contributing to the creation of a strong foundation for brands. Graduates are also trained to analyse real-world marketing issues in developing and implementing marketing plans. The program will prepare graduates to exhibit multi-channel fluency and apply digital, oral, written, and visual skills for brand creation and stakeholder engagement.
Career Opportunities: Completing this program will give you several exciting career opportunities that include roles such as Brand Manager, Market Research Analyst, Social Media Marketing Specialist, Content coordinator and Ecommerce coordinator, Advertising Executive, Digital Marketing Manager, Project Coordinator, Project Manager, Customer Relationship Manager, and many others.
Admission Requirement / Eligibility Criteria
FOR INDIA
- CBSE & ICSE, Grade 12
- Bachelor Degree Advanced Entry (3 Years) - 65%
- Bachelor Degree Direct Entry (4 Years) - 50%
FOR BANGLADESH
- HSC
- Bachelor Degree Advanced Entry (3 Years) - GPA of 4.0 / 5.0
- Bachelor Degree Direct Entry (4 Years) - GPA of 3.0 / 5.0
For More Information Please Contact To Our PSA Counselor.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
181287 AED
Average Cost of Living: 30000 AED /year
Application Fee: N/A
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