Bachelor of Communication and Media (Marketing Communication and Advertising)
Marketing, Advertising and Public Relations no longer solely belong to the world of business. In fact, it’s much more common today for marketing, advertising and public relations to find their home in the world of Media and the creative industries. But, no matter where these areas of study and work lie, at their core they are about communication – communicating information about products, services, people & events. The most successful marketers are able to design and create communication strategies and collaterals to have a high impact on their intended audience. This starts with, of course, being able to identify the target audience, understanding the target audience, and creating campaigns to effectively reach this audience.
The Marketing, Communication and Advertising Specialization offers an in-depth look into the business aspects of media, marketing, communication and advertising. In addition to learning about the business side of media and media making, you’ll learn about various media and communication strategies and various media making strategies – making you the makers of advertisements and marketing campaigns – rather than mere discussers of such things.
What sets this specialization apart from a more traditional, business approach to marketing is the practical nature of the courses and course work.
Duration: 3 Years Bachelor Degree (24 subjects) & 4 Years Bachelor Degree with Integrated Freshman Year (32 subjects).
Intakes
- Jan
- April
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Students who graduate with a Marketing, Communication & Advertising degree will be ready to join the media workforce as marketing specialists, advertising designers, brand managers, or PR specialists. Almost every company in the world today has a marketing department, and many of these departments are placing more emphasis on media marketing, making the skills acquired in this program in high demand. The work you’ve done in the program, the projects you’ve worked on, and most importantly, your professional portfolio, will make you a very employable and in-demand job candidate.
For more on why this major is a good choice, and what skills you can expect to learn and develop in the program, see what some of our Marketing, Communication & Advertising students have to say.
Admission Requirement / Eligibility Criteria
FOR INDIA
- CBSE & ICSE, Grade 12
- Bachelor Degree Advanced Entry (3 Years) - 65%
- Bachelor Degree Direct Entry (4 Years) - 50%
FOR BANGLADESH
- HSC
- Bachelor Degree Advanced Entry (3 Years) - GPA of 4.0 / 5.0
- Bachelor Degree Direct Entry (4 Years) - GPA of 3.0 / 5.0
For More Information Please Contact To Our PSA Counselor.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
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Total Tuition Fee:
181287 AED
Average Cost of Living: 30000 AED /year
Application Fee: N/A