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BSc (Hons) Psychology and Marketing

The BSc (Hons) Psychology and Marketing degree at Heriot-Watt University draws on our well-established undergraduate programmes.

This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.

Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.

Throughout this degree, you will study courses in all core areas of psychology with an emphasis on social and cognitive psychology, which will equip them with the tools necessary to understand the links between individual and social behaviour.

You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.

Our BSc Psychology and Marketing programme offers you the opportunity to travel to Dubai to experience studying marketing in a different environment and culture. You can travel for one semester or one academic year, and we recommend that you do this in year two or the first part of year three.

In your fourth year, you’ll undergo training in research methods and statistical analysis, culminating in a dissertation, which will run across both semesters of your final year. At all stages of the programme, there will be opportunities to take optional courses, allowing you to tailor your studies to meet your own interests. The precise choice of courses at each stage will change over time, adapting to your interests and the research specialisms of academic staff.

You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to start a career in the professional field of psychology or marketing.

Campus Information

Edinburgh Campus

Our Edinburgh Campus is truly international. Over 10,500 staff and students are based here, with around a third of them coming from outside the UK. Our international students find a warm and friendly welcome and all the support they might need.

Intakes

Application Processing Time in Days: 30

Application Process

Visa Process

30 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Employers around the world actively seek out our graduates. This is because they are work ready. All our degrees are career-focused and relevant to the needs of business and industry.

We are known for our applied teaching and research, informed and shaped by real world needs. We placed 1st in Scotland and 2nd in the UK graduate employability, with over 84% of our graduates in full-time employment or further study 15 months after graduation (Graduate Outcomes survey, 2024).

At Heriot-Watt you will learn from world leading academics at the forefront of their specialisms.

You'll enjoy a distinctive, high quality academic experience focused on developing your skills and knowledge to help you transition smoothly into the world of work at the end of your studies.

We offer many specialist programmes and all of our degrees are structured so that you can, as far as possible, customise them to suit your specific interests and career aspirations.

Heriot-Watt boasts extensive links with business and industry. We are known for our excellent industrial placements and companies often approach us directly seeking students for work placements or employment.

Our degrees are career-focused and relevant to the needs of business and industry. Employers actively seek out our graduates as our degrees are highly regarded for their relevance to the world of work. Many of our degrees are accredited by professional bodies.

The University's Careers Advisory Service is available throughout your studies, ensuring you have the skills you need to successfully market yourself to future employers.

PSW Opportunity

2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

FOR INDIA

Year 1

For most subjects we require 70% overall in year 12 state board high school examinations and at least 70% in the relevant subjects. For example if you want to study Chemical Engineering, you would need to have 70% in both Maths and Chemistry.
For Computer Science programs we require 65% overall in year 12 state board high school examinations with 65% for Maths.
For Mathematics we require 70% overall in year 12 state board high school examinations with 70% for Maths.
For Actuarial Mathematics and Statistics we require 75% overall in year 12 state board high school examinations with 80% for Maths.
For students taking the West Bengal State board examinations, the pass mark we require is 65%.

If you do not meet the entry requirements, you can complete a foundation programme.

Year 2

Students who have scored highly in year 12 (80%+) may be admitted directly into year 2 of our degree programmes. Those looking to take Actuarial Mathematics and Statistics will also require 85% for Maths.
Entry into 2nd year Computer Science is not usually possibly.
Students looking to study Mathematics may be able to gain 2nd year entry with 75% overall average with Maths at 75%.

FOR PAKISTAN

You must have a Higher Secondary Certificate with an overall minimum of 75% as well as 75% in subjects where there is a specific requirement, or you must have successfully completed Year 1 at a recognised University.

FOR NEPAL

For most subjects we require 75% overall in year 12 state board high school examinations and at least 75% in the relevant subjects. For example if you want to study chemical engineering, you would need to have 75% in both maths and chemistry.

FOR BANGLADESH

HSSC - students with this high school qualification are required to complete a foundation programme, such as that offered at our Dubai and Malaysia Campuses,before beginning an undergraduate degree. This leads to either 1st or 2nd year entry on a degree programme, depending on grades achieved.

FOR SRI LANKA

Students with high A'Level grades may be eligible to join our programmes in year 2.
HND holders will be eligible for advanced entry to either year 2 or 3 depending on diploma content and grades achieved.

2 LORS are mandatory.

Accepted English language Tests - undergraduate study (please see notes section)

Foundation (One-Year)

IELTS Academic 5.0 with no score lower than 4.5

Foundation (Four-Year)IELTS Academic 5.5 with no score lower than 5.5

Undergraduate (Direct)

IELTS Academic 6.0 with no score lower than 5.5

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Heriot Watt University

Edinburgh, Scotland, United Kingdom