Digital Marketing Management, MSc
Our DMI accredited MSc Digital Marketing Management equips you with expertise in digital channels, data analytics, customer experience management, content design and search engine optimisation
The demand for digital marketing expertise is on the rise. Our programme, developed in collaboration with the Digital Marketing Institute, provides the skills needed for a successful career in digital marketing. Whether you're an aspiring entrepreneur, a digital marketer, or someone with a creative mindset, this course equips you to create and manage effective digital campaigns.
You'll gain in-depth knowledge of digital marketing analytics, content creation, campaign management, optimisation, customer engagement, multiplatform integrated marketing, and emerging technologies like metaverse virtual and augmented realities. Our expert lecturers from both industry and academia ensure a comprehensive learning experience.
Whether you're an experienced marketer, a recent business or marketing graduate, or an entrepreneur looking to enhance your digital marketing skills, our programme supports your growth. Upon completion, you'll receive an MSc degree from the University of Greenwich and become a Certified Digital Marketing Professional through the DMI. Take control of your digital marketing career today!
Campus Information
Greenwich Campus
Greenwich Campus sits on a World Heritage Site and is located in the heart of Greenwich, south-east London. The neighbourhood has a lively atmosphere but is away from the hustle and bustle of the city, making it the ideal place to study.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
You’ll always attract employers if you have relevant work experience. At the University of Greenwich, we have plenty of courses where you can spend time in industry and get yourself noticed.
A degree with a placement or internship can be a life-changing experience. You can:
- Gain valuable hands-on skills
- Discover hidden talents
- Make your CV stand out
- Build a network of contacts in your chosen industry
- Perhaps even get a job offer from your placement or internship employer.
We’ve lots of opportunities for work-based learning, from summer placements to sandwich years. These fit flexibly around your on-campus studies and enhance what you learn in the classroom.
Our placements and internships team will support you on your journey. They:
- Have an extensive network of employer partners across a wide range of industries
- Can help you search for a placement or internship
- Hold activity and insight days to provide students with a snapshot of potential careers
- Work with you to identify your strengths so you can find the opportunity that’s right for you.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
Academic entry requirements
For admission to our Master's programmes, please ensure you meet the following criteria:
A Bachelor's degree with a minimum of 55% in the final year. However, if you are graduating from one of the following top universities: Mumbai University, Savitribai Phule Pune University (Pune University), Calcutta University, Delhi University, Bangalore University, and Madras University, a minimum of 50% in the final year is required.
Please note some specialised courses may require a four-year bachelor's degree with a minimum of 65% in the final year. However, if you are graduating from one of the top universities mentioned above, a minimum of 60% in the final year is required.
Additionally, for certain courses, it may be necessary to have studied specific subjects at the university level to be eligible. Our admissions team will assess your application to determine the relevance of your academic background once you apply.
For some courses, you will need to have studied relevant subjects at university to be eligible. Our admissions team will determine this once you apply.
English language entry requirements
For details on English language requirements, please see our English Language Requirement page.
Pre-sessional English programmes are only available to students that have completed a UKVI IELTS. Please visit our Pre-sessional English course page for more information.
To be eligible for admission, applicants must meet one of the following English language proficiency requirements:
IELTS: Overall band score of 6.5 with no individual band score below 5.5.
Standard XII Waiver: achieve a minimum of 70% in English from Standard XII. However, please note that this Standard XII waiver is not applicable to applicants from Punjab, Haryana, Uttar Pradesh, Gujarat, or Uttarakhand.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
18150 GBP
Average Cost of Living: 17796 GBP /year
Application Fee: N/A
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