Raffles College of Higher Education

Fashion Marketing - Diploma

Raffles aim to rise to the challenges and accept that different eras will demand different values, skills, behaviours and competencies from all of us.  As a higher education provider, we strive to lead in the development of creativity, design and management expertise to contribute to the development of society.

The Diploma in Fashion Marketing and Management enable students to acquire the fundamental thinking skills, understanding and knowledge critical to key fashion design and fashion business functions. At this stage students will develop a broad understanding of the field of fashion, marketing and management.

The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures, demonstrations and seminars to tutorials and various assessment methods including assignments, presentations, research and development, projects, quiz and examinations. Throughout the programme, emphasis will be put on the fundamental conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop basic tools that will be effectively used in the field of fashion and fashion marketing.