MSc Marketing
The programme is designed to provide you with a broad range of marketing discipline knowledge, including theoretical and practical perspectives of emerging debates, trends and developments surrounding marketing management in the global environment. These will prepare you for employment as a manager in a range of marketing contexts.
Learning and teaching on the programme takes place in three principal domains: Imagination, Expanding Horizons, and Wider World. We want to introduce you to the sort of bold innovations that spark your imagination on how to make a difference in the world. You will be encouraged to think imaginatively about the wider use and application of a variety of digital tools to lead established businesses, as well as growing small-to-medium sized enterprises (SMEs). Our academic staff bring an extensive range of professional experience and research interests to the programme ensuring it is full of stimulating and relevant content.
The core modules you cover – such as Product/Service Design and Development, Consumer Analysis, Insight and Creativity, and Market-Led Organisational Change – are all built on the principles of the United Nations Sustainable Development Goals. This emphasis encourages you to develop insights into sustainable practices around various areas of marketing management. There is also an essential module on Research Methods in Business which informs your final choice of dissertation or Consultancy Project
Throughout the year of study, you are presented with challenging experiences. These comprise a balance of theory and practice and include evaluating contemporary case studies, conducting research and analysis, and participating in creative development workshops.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The University of Winchester’s Careers and Opportunities Team provide professional support and guidance to ensure you find the talent you are looking for. We strive to ensure that our students and graduates are enthusiastic about their future and well-equipped to succeed. We collaborate with employers and organisations - whether you are a small to medium-sized enterprise (SME) or a large national recruiter - to prepare graduates who meet workforce needs.
At Winchester, our students graduate with more than just a degree. We encourage them to demonstrate a passion for social justice, engage in environmentally friendly practices and recognise that individuals matter.
The development of both subject-specific and soft skills is embedded in our courses. We ensure that students are in the best possible position to go on to thrive in their chosen career and lead a life full of purpose.
We help our students to become independent learners, compassionate and resilient and confident in both themselves and what they have to offer the world.
If you are looking for a part-time employee who is passionate about Winchester and the local community, students are the perfect candidates. They have actively chosen to work, live and study in Winchester for a minimum of three years, and during this time, they will actively contribute to both the local economy and the city’s cultural landscape.
You can become part of their development by advertising your roles now on CareerConnect. Register your Company Account here.
Students attend University to become experts in their field, to improve themselves and their future potential. They are striving to be the best they can be, and this translates into their part-time employment. Their willingness to learn, attention to detail, and desire to work to the best of their ability could mean they are just what your organisation needs.
We recommend that students work no more than 15 hours a week (during term time), to avoid any negative impact on their studies. However, students can often be extremely flexible with their hours, often choosing to work less during exam periods but more during peak periods, such as Christmas and Easter. This can be beneficial to both the student and you, the employer.
In taking on a student, you can positively impact their career:
- By training and enabling them in a safe and secure environment, you can help them realise their potential
- Through developing their skills and confidence, you can give them first-hand experience of responsibility
- Most importantly, you can show them what a good employer looks like and empower them to recognise brilliant practices as they embark on their career journey.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
Successful completion of a bachelors degree, studied for a minimum of three years, with a GPA of 55% or above from a recognised University. Degrees from the main metropolitan universities, for example Delhi, Hyderabad, Chennai (Madras) Mumbai (Bombay), Ahmadabad, Pune, Bangalore, Nagpur, Kanpur, Kolkata (Calcutta), Lucknow, Jaipur, Jodhpur. A well-recognised college affiliated with a large metropolitan university will normally be considered for entry with 60% (and above). Due to the very stringent marking schemes at the University of Calcutta and University of Pune (First Class degrees normally given marks between 58%-62%) we might accept students with lower marks.
All of our courses require you to hold a minimum of GCSE English Language at grade C or 4. However, we accept alternatives for most courses such as level 2 Adult Literacy, Functional Skills or English within other qualifications, such as the International Baccalaureate or Norwegian Vitnemål fra den Videregående Skole (VVO).
If your first language is not English we will usually ask you to take an English Language test, such as IELTS. We require an IELTS score of 6.0 overall, with a minimum of 5.5 in writing for all undergraduate courses, except the following:
BEd/MEd Primary Education and Journalism - IELTS 7.0 overall, including 7.0 in writing
Physiotherapy and Social Work – IELTS 7.0 overall, including no element below 6.5
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
17450 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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