Business Administration - Marketing Option, B.S
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
Intakes
- Jan
- Aug
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Our benefits program is just one way the CSU demonstrates its dedication to your success and well-being. We want you to rest assured knowing you? and your family’s health and future are being looked after.
Comprehensive and flexible coverage options allow you to choose a plan that best suits your needs.
The following services make up the CSU’s comprehensive benefits package:
- An array of health plans that include prescription drug coverage
- Your choice of dental plans
- Vision coverage
- Income protection benefits including life insurance and disability
- Retirement plan through CalPERS
- Tuition waiver for employees and dependents
- FlexCash (in lieu of health/dental)
- Employee Assistance Programs
- Professional and Personal Development
Paid Time Off, Including:
- Up to 24 vacation days per year (based on employee group and/or services)
- 15 paid holidays per year
- 12 sick days per year, with unlimited accrual
- Parental leave (based on employee group)
- Organ Donor leave
- Jury Duty
Additional Benefits & Services
- CalPERS Long Term Care (not accepting new applications)
- Voluntary Retirement Savings Plans (403(b), 457, 401(k))
- Pre-tax health and dependent care reimbursement accounts
- Pre-tax parking deduction plan
- Pre-paid legal services
- Auto/Homeowners Insurance
- Critical Illness Insurance
- Accident Insurance
- Scholarshare (529 plan)
- Pet Insurance
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Admission Requirement / Eligibility Criteria
TOEFL – 61 iBT, or
IELTS – 6.0 or with 5.5 Band score in each section, or
Duolingo - 100, or
SAT I - Reading and Writing of 550, or
ACT - English 22, or
AP English Language and Composition - 3 or higher, or
AP English Literature and Composition - 3 or higher, or
GTEC (Global Test of English Communication) - 1095, or
IB Eng A Language and Literature - HL4, or
IB Eng A Literature - HL4, or
Fresno State's American English Institute - Advanced Level, or
ELS Language Centers - Level 112, or
FLS International Language School – Level 16, or
TLC The Language Company – Level 9, or
UC Davis IEPP - Level 800, or
Pearson's Test of English – 45, or
iTEP - 3.6, or
Eiken - Grade Pre-1, or
ELITE Language Center of South Korea - Level 3
For More Information Please Contact to Our Counselor.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
139200 USD
Average Cost of Living: 14000 USD /year
Application Fee: 70 USD
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