American University in Bulgaria

Bachelor in Integrated Marketing Communications (Minor)

The Minor in Integrated Marketing Communication will enable interested students to build advanced skills that are in demand across a variety of professional arenas. The minor will be geared towards students interested in demonstrating a specific skill/knowledge set in marketing and communications to enhance their majors. The minor will be structured to help students gain advanced knowledge in marketing and communications, as well as specific skills that are directly applicable to professional contexts across different fields. A strong focus will be placed on developing specific capacities, which are in demand in the contemporary professional arena, such as social media communications.

By the completion of the Integrated Marketing Communication minor, students will:

• Possess a general knowledge of marketing and the role of media in society.
• Possess a working knowledge of how to conceive, report, interview about and write accurate, informative and original news stories from multiple sources.
• Possess knowledge of public relations and advertising tools, such as press releases, e-mails and social media to communicate an organization’s mission internally and externally.
• Possess knowledge of and practical skills in the communication tools necessary for a successful integrated marketing communications plan.
• Possess advanced professional skills that can be applied across different professional contexts (public and private sector, profit or non-for-profit, multinational companies, startups, etc.).

*Being enrolled in at least one undergraduate major program is obligatory. Up to 2 minors could be added to a major, at no extra cost.