Digital College - Paris

MS Web Marketing and Social Media

The keystone of digital, web marketing attracts and requires increasingly honed skills in a job market where the function is becoming more widespread. The Bac+5 level Digital College training allows you to acquire the fundamentals of digital marketing.
Learning to analyze demand, establishing a sophisticated strategy to generate traffic and retain customers, these are the challenges that drive the web marketer. These missions revolve around devices that you will learn to master during your training, with particular attention paid to social media. This now commonplace tool nevertheless conceals many secrets that only the initiated can skillfully exploit to unite a community.
Web marketing is a cross-disciplinary field where curiosity is essential. A true Swiss Army knife sector, it will allow you to master a whole range of skills. Web marketing also means understanding the technical functioning of all the tools used. This technical part is essential in the field of digital marketing and will be of capital importance throughout your course.
The first year of the Ms is carried out as a common core with other specialties, on an Ms 1 Digital Strategy course. This year allows you to explore social media, as well as the main tools and techniques of web marketing or the creation of impactful digital communication strategies; a 360 learning experience in the digital world!