BACHELOR OF COMMUNICATION IN STRATEGIC COMMUNICATION AND MARKETING (Double Major)
Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.
To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.
In addition to general Public Relations roles, your Degree qualification will provide you specialised career opportunities in areas such as public affairs, community relations, media liaison and online communications.
Acquiring a Major in Strategic Communication helps you remain adaptable and competitive in the PR industry.
Students have the option to enrol for either Single or Double Majors.
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded Bachelor of Communication in Strategic Communication and Marketing from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.
Intakes
- Jan
- May
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Career Development and Learning Opportunities
At Kaplan, we are committed to your success and growth. As part of your continuous learning, we offer a wide range of training opportunities designed to empower our employees to thrive in their roles and advance their careers.
Family Member Discount
Beyond the educational aspirations of our own Kaplan employees, we are also dedicated to supporting the academic and career goals of their loved ones. Whether the goal is to enhance skills, earn a degree or explore new career paths, eligible Kaplan employees can look forward to a family member discount.
Flexi Benefit Allowance
Eligible Kaplan employees are given a Flexible Benefit Allowance which can be used to cover medical outpatient expenses, specialist treatment, holiday expenses, gym membership, personal insurance, and more.
Health and Wellness Benefits
At Kaplan, eligible staff will have access to several benefits to support their physical health and mental well-being. Benefits include health insurance that protects our employees from the financial burden of unexpected medical expenses, complimentary health screening, mental health and wellness programmes, and more.
Leave Benefits
Kaplan offers a wide range of leave options to help our employees manage their work and life priorities. These leave benefits are a fundamental part of our commitment to nurturing the well-being of our valued employees and promoting a healthy work-life balance.
Service Awards
We honour employees who have made significant contributions to our organisation and our mission. Our annual Service Award recognises and honours employees who attain service milestones in Kaplan.
PSW Opportunity
- The International Students studying in certain institutions in Singapore are allowed to work part time for 16 hours per week as mentioned on the Ministry of Manpower website of Singapore.
- Students who have studied in the institutions mentioned on the Ministry of Manpower website of Singapore are allowed to apply for a Long Term Visitor Pass.
- They are allowed to look for a job during this time period.This is for 12 months.If the students get a job during this time period, the employer may sponsor for an Employment pass.
Admission Requirement / Eligibility Criteria
Academic Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
This Degree programme accepts a wide range of qualifications, which includes:
Year 2 Entry
- Kaplan Diploma; OR
- Polytechnic Diploma; OR
- Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.
Year 1 Entry
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.
English language requirement:
Applicants are required to meet the University’s
- An approved Diploma qualification or higher, where the language of instruction was English, OR
- GCE O-Level English Language or Literature in English with Grade C or better; OR
- IELTS 6.0 (with no band below 6.0)*; OR
- Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
- Any other equivalent English language qualification.
In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 01 Year 04 Month
-
Total Tuition Fee:
38455 SDG
Average Cost of Living: 10400 SDG /year
Application Fee: 523 SDG
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