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University of Derby

Derby, England, United Kingdom

MARKETING BA (Hons)

Marketing is exciting and fast-paced and is now relevant to almost all organisations, whether they operate in the private, public or third sector. Every business has a requirement to market their goods or services. Some have in-house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to plan, implement, and monitor marketing activity if a business is to be successful or profitable.

With the rise of digital media, the number and variety of marketing channels has grown. This increasingly complex landscape has had a knock-on effect on jobs, creating a need for more specialist roles in sub-sectors such as content marketing, affiliate marketing, social media management and search engine optimisation. We have responded to these changes in the profession through our modules and courses, to reflect the need for these specialist skills.

We equip you with the knowledge, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and how to get the best from in-house teams or outsourced agencies.

Campus Information

Derby

Our Derby Campus is made up of several different sites. Getting between them and the halls of residence couldn't be easier. Whether you're heading to lectures or into town, you can hop on to our free Unibuses or enjoy a walk to unwind or set you up for the day.

Intakes

  • Jan
  • May
  • Sep

Application Processing Time in Days: 30

Application Process

Visa process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of role you could go onto:

  • Agency roles such as Account Executive, Account Manager, Content Manager
  • In-house marketing roles such as:
  • Marketing Officer or Manager
  • Brand Manager
  • Market Analyst
  • SEO Analyst
  • Social Media Manager
  • PR and Communications Executive
  • Digital Marketing Officer
  • Internal Communications Executive
  • Self-employment: increasingly, people are choosing to work for themselves, either by setting up their own marketing agency or by working as an independent freelancer

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

FOR INDIA

  • Students with a minimum average of 65% in the Standard XII/Intermediate/Higher Secondary Examination can typically be considered for direct entrance to Bachelor degree programmes
  • Students with a minimum score of 60% in the Certificate of General Nursing and Midwifery from State Nursing Boards or Councils can be considered for entrance to the second year of a related degree programme.

English

  • Academic or UKVI IELTS no older than 2 years and must meet the requirement of the course of study.
  • Cambridge IGCSE English with Grade C
  • Completion of UK degree in the UK within the past two years.

For most of our programmes at bachelors degree level and above, you will normally need an IELTS score of between 6.0 and 7.0 with a pre-requisite minimum score in all areas. (speaking, reading, writing and listening). We will accept one of the alternative equivalent qualifications below:

Oxford English Language Level Test (ELLT)
Pearson Test of Academic English
TOEFL iBT Overall score of 79 - 100 (with specific minimum score requirements for each component)
LanguageCert International ESOL SELT B2 – C1
Michigan English Assessment Battery (MELAB)
Michigan Test: Examination for the Certificate of Proficiency in English (ECPE)
Cambridge English Scale: B2 – C1
International GCE O Level English Language: Grade C
International GCSE English or English as a Second Language: Grade C
We also accept a number of qualifications from other countries as evidence of English Language proficiency, e.g. WAEC, KCSE or 1119 so please check our international entry requirements for each country.

For More Information Please Contact to Our Counselor.

Disclaimer: GR updates the information on this page from time to time; however, there may have been more recent updates. Please refer to the university website for the latest information.