BSc Marketing
How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration. Today's marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets.
You study topics such as:
digital marketing and social media
the principles of markets, marketing and selling
marketing strategy and planning
services marketing
business-to-business marketing
consumer behaviour
marketing communications
Your first year provides an introduction to essential business topics such as entrepreneurship, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.
You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.
The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.
This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.
This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. Our research-led teaching ensures you learn about the latest academic thinking on issues affecting today's business world. We're focused on responsible management and sustainable business, with our students and staff joining us from all over the world.
Campus Information
Southend campus
36 Queens Rd, Southend-on-Sea SS1 1BF, United Kingdom
Intakes
- Oct
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
You get more than just a degree with Essex Business School, you get a head start on your career.
Our courses allow you to experience the cutting edge of modern business practices and are designed to equip you with the essential skills and knowledge that you will need for an exciting and fast-paced career in business and beyond.
On this page you will find information on a wide variety of career pathways for business school graduates. From Accountant to Wall Street Wizard (yes, we encourage our graduates to build their own job titles where possible) you will discover where a degree from Essex Business School could take you.
We are a big department with academic expertise in five key subject areas: accounting, finance, entrepreneurship, management and marketing. Therefore, this page will guide you through the key skills and alumni destinations for each of our subject areas.
As business themes operate through every industry you will find that doors open for business school graduates in virtually every sector. On this page you’ll hear from business school graduates who have taken their opportunities and built upon the skills gained on their degrees to become entrepreneurs, traders, business leaders and so much more.
Which career will suit me?
- Graduates from business subjects typically have good commercial awareness which makes them very versatile candidates and attractive to recruiters.
- Many graduates go on to have successful careers in HR, finance, marketing, new venture creation and consulting and are often suited to professional level employment soon after graduation.
- Graduates from Essex Business School are very well suited to entrepreneurship and often set up their own businesses either as students or shortly after graduating.
At Essex Business School, we have five core subject areas, plus The Essex MBA. To find out about the specific career prospects for your chosen subject, click on one of the panels below. To find out more about how Essex Business School supports your employability skills and career prospects more generally as a department, please keep scrolling.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
FOR INDIA
- Most of our Undergraduate Bachelor degree courses will consider an average of 60% from the best four subjects from Indian high school qualifications. If you achieve 70% in English from CBSE or CISCE exam board qualification, you will not normally require a separate English language test score.
FOR BANGLADESH
- Previous university/college study is required in addition to local high school qualifications for our Undergraduate Bachelor degree courses. We accept a number of international qualifications, including the International Baccalaureate with the majority of our courses requiring grade 30 or above, or the SATR with the majority of our courses requiring a minimum of 1100 out of 1600 with 550 in each test.
FOR NEPAL
- Previous university/college study is required in addition to local high school qualifications for our Undergraduate Bachelor degree courses. We accept a number of international qualifications, including the International Baccalaureate with the majority of our courses requiring a grade 30 or above or the SATR with the majority of our courses requiring a minimum of 1100 out of 1600 with 550 in each test.
FOR SRI LANKA
- Most of our Undergraduate Bachelor degree courses will consider BBB from Sri Lanka Advanced Level.
IELTS (Academic)
6.0 overall with a minimum of 5.5 in each component
Second and Final Year Direct Entry
6.5 overall with a minimum of 5.5 in each component
Essex Pathways degrees including foundation year (EU applicants only)
5.5 overall with a minimum of 5.5
Certificate of Higher Education in East 15 Acting School in each component
5.0 overall with a minimum of 4.0 in each component
TOEFL (iBT)
76 overall, with a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing
Pearson Test of English Academic
50 overall, with a minimum of 42 in each component
Cambridge English Qualifications
A score of 169 overall on the Cambridge English Scale, with a minimum of 162 in each component
- Course Code: N501
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
61500 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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