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MA Advertising, Marketing and the Media

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries' they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.

Taught within our Department of Sociology and Criminology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyses the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:

Recent developments from actor network theory on market devices
Concepts of advertising, marketing and consumption
Contemporary marketing and management
Media and communications
Developing brand cultures
You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

We are 1st for research environment in sociology (Grade Point Average, Research Excellence Framework 2021). We're pursuing a new understanding of the social world with our world leading research, and contributing to the thinking that guides organisations.

This course is supported by expertise from the Essex Business School. Our strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for your future career in an increasingly complex world.

Campus Information

Colchester campus

Wivenhoe Park, Colchester CO4 3SQ, United Kingdom

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

You get more than just a degree with Essex Business School, you get a head start on your career.
Our courses allow you to experience the cutting edge of modern business practices and are designed to equip you with the essential skills and knowledge that you will need for an exciting and fast-paced career in business and beyond.

On this page you will find information on a wide variety of career pathways for business school graduates. From Accountant to Wall Street Wizard (yes, we encourage our graduates to build their own job titles where possible) you will discover where a degree from Essex Business School could take you.

We are a big department with academic expertise in five key subject areas: accounting, finance, entrepreneurship, management and marketing. Therefore, this page will guide you through the key skills and alumni destinations for each of our subject areas.

As business themes operate through every industry you will find that doors open for business school graduates in virtually every sector. On this page you’ll hear from business school graduates who have taken their opportunities and built upon the skills gained on their degrees to become entrepreneurs, traders, business leaders and so much more.

Which career will suit me?

Graduates from business subjects typically have good commercial awareness which makes them very versatile candidates and attractive to recruiters.
Many graduates go on to have successful careers in HR, finance, marketing, new venture creation and consulting and are often suited to professional level employment soon after graduation.
Graduates from Essex Business School are very well suited to entrepreneurship and often set up their own businesses either as students or shortly after graduating.

At Essex Business School, we have five core subject areas, plus The Essex MBA. To find out about the specific career prospects for your chosen subject, click on one of the panels below. To find out more about how Essex Business School supports your employability skills and career prospects more generally as a department, please keep scrolling.

PSW Opportunity

2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Many of our Postgraduate Taught Masters will consider applicants with 50% or 5.3/10 from Band 1 or Band 2 institution/ 55% or 5.8/10 from all other institutions from Bachelor degree. Some courses and departments have higher entry requirements as well as other admissions criteria

Academic IELTS (including UKVI IELTS, non-UKVI
IELTS, IELTS Online, and IELTS Indicator) and British
Academic Centre International English Test (BACIET)

6.5 overall with minimum component scores:
Listening: 5.5
Reading: 5.5
Writing: 6.5
Speaking: 5.5

TOEFL iBT, TOEFL MyBest, TOEFL Special Home Edition

88 overall with minimum component scores:
Listening: 17
Reading: 18
Writing: 26
Speaking: 20

Pearson Test of English (PTE)

58 overall with minimum component scores:
Listening: 42
Reading: 42
Writing: 58
Speaking: 42

Cambridge Advanced English (CAE) and Cambridge
Proficiency English (CPE)

176 overall with minimum component scores:
Listening: 162
Reading: 162
Writing: 176
Speaking: 162

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University of Essex

Colchester, England, United Kingdom