BBA in Digital Media Marketing
Do you see yourself as a content creator? Do you love making posts, reels, stories, that show the world who you are and what you love? Do you have what it takes or want to learn what it takes to gain and grow an online following that hangs on your every word and recommendation? Then the world of Digital Media Marketing may be your perfect fit.
Throughout this program, students learn how to create content and develop campaigns to effectively market products and services online while simulataneously gaining seven industry certifications. Today's businesses need creative professional digital marketers trained in a range of theories, tools, and practices. Students in the Digital Media Marketing major learn how to strategically approach the digital marketing needs of an organization by drawing on principles and practices from the marketing, public relations, and communication fields. A strong foundation in business complements the major's digital marketing and e-commerce concepts with key business principles.
Campus Information
Utica Campus
Intakes
- Jan
- Aug
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Utica University’s Center for Career Readiness gives you free, easy-to-use support from day one until after graduation—think 1-on-1 coaching to build your résumé, cover letter, and interview skills; career chats and workshops on topics like LinkedIn, job search strategy, and major exploration; access to Handshake for thousands of internships and jobs and events sign?ups; dedicated events such as career fairs, etiquette dinners, and networking with alumni and employers; a career mentor program with real Utica grads; and specialized help for international students, veterans, students with disabilities, and LGBTQ+ students. You can use all of this online or on campus—it’s designed to give you confidence and clear steps toward landing internships, jobs, or graduate school.
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
Official transcripts (mark sheets) of all secondary and post secondary academic work along with an explanation of the grading system (in English). NOTE: All years transcripts must be submitted.
Tests of English language proficiency, if English is not your first language. Utica University requires one of the following:
- Pearson Test of English (PTE), minimum score of 53; or
- Test of English as a Foreign Language (TOEFL) score of 550 written, 213 computer-based, 79-80 internet-based;
- International English Language Testing System (IELTS) score of 6.0; or
- Duolingo English Test (DET) score of 100
?For More Information Pls Contact To Our PSA Counselor.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
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Total Tuition Fee:
109520 USD
Average Cost of Living: 14000 USD /year
Application Fee: N/A