International Business School

BA in Marketing - Digital Media

Degree awarded by IBS (BSc in Commerce and Marketing) and Dublin Business School (BA in Marketing - Digital Media)*

Graduates of this double Hungarian and Irish degree programme will become experts in marketing with a special emphasis on the use of digital tools. You will be in a good position to work as a digital marketing manager, SEO expert, PPC specialist, or e-commerce expert. The organizations you can work for are also very diverse: typically, you can take up a position at digital marketing agencies, multinational corporations and SMEs, or even run your own consultancy services, although the skills you will gain are also increasingly sought after in public administration (municipalities, ministries, schools) and in not-for-profit organizations (foundations, associations).

In addition to providing a solid foundation in the theory of marketing, the programme is highly practice-oriented. A very important criterion in the selection of our prestigious faculty is that they have real-life business experience. The seminars are always interactive, where tasks, assignments, and discussions prepare students for thinking and working both individually and together in teams.

The knowledge of professional English business language enables graduates to succeed in the business world. This can be further enhanced by a two-semester study at Dublin Business School in Ireland where you can acquire an Irish BA (Hons.) in Marketing - Digital Media degree in addition to your Hungarian BSc in Commerce and Marketing (kereskedelem és marketing alapképzés) degree awarded by IBS.

*Optional, however, only students who complete semester 5 and 6 at Dublin Business School will receive the degree of DBS.