Curtin University Dubai

Bachelor of Business Administration - Social Media and Digital Marketing

The Digital Marketing specialisation provides an in-depth understanding of modern marketing for businesses and is well suited for those who are interested in marketing and creative communication across multiple projects.

This course introduces students to the fundamental skills of digital marketing and develops their knowledge in various marketing areas. It helps students understand the importance of digital marketing in the twenty-first century and also provides opportunity to apply practical skills. You will learn about each digital channel and the proven strategies associated with these channels.