School of Applied Management (EMA)

Master's in Digital Marketing and Analytics

Digital marketing and analytics refers to all marketing techniques used on digital media and channels, as well as the skills related to analyzing and managing them in the context of various business operations.

Digital marketing recruitment sectors are diverse and include CRM, SEO and SEA positions, as well as social media and community managers. The Master's degree prepares students for versatile digital marketing manager roles, capable of managing a team on specific business projects, including internal cross-functional collaborations and segmented and personalized customer relationships.

Activities expected of a marketing manager may include:

• In an advertising SME/SME, marketing and business development are handled by the general manager or sales director, working closely with the sales force and the field. Traditional offline communication tools (printed advertising and display materials, audiovisual and written press) are tending to evolve towards online. Field sales experience is particularly appreciated.