BBA Digital Marketing
The BBA in Digital Marketing is a dynamic program designed to equip students with expertise in digital strategy, social media marketing, content creation, and data-driven marketing techniques. This program is perfect for creative thinkers and analytical minds who want to shape the future of online business.
Learning Outcomes
Advanced Digital Marketing Strategies
- Master the principles of digital marketing with a focus on sophisticated consumer behavior analysis and high-impact strategies.
Strategic Brand Positioning
- Develop cutting-edge strategies for social media, content marketing, and SEO to enhance brand presence and market leadership.
Data-Driven Marketing Intelligence
- Leverage advanced data analytics to design and optimize marketing campaigns that drive sustainable business growth.
Expertise in Leading Digital Platforms
- Attain proficiency in using industry-leading digital tools and platforms for a competitive edge in marketing.
E-COMMERCE Marketing
- Develop skills to market products and services in the online retail environment. Learn to analyze customer behavior in digital marketplaces to optimize online sales and customer engagement.
Registration Fee - AED 1500
Intakes
- Sep
Application Processing Time in Days: 15
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Explore Your Career Pathways
Choose a role that fits your ambition
- Digital Marketing Specialist
- SEO/SEM Analyst
- Content Strategist
- Social Media Manager
- Digital Marketing Consultant
Admission Requirement / Eligibility Criteria
- Completion of 12th grade (or equivalent) from a recognized board, preferably with a background in commerce or hospitality, with at least 50% marks as per university standards.
- Selection Process
Merit + Personal Interview
For More Information Please Contact To Our PSA Counselor.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
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Total Tuition Fee:
75000 AED
Average Cost of Living: 14000 AED /year
Application Fee: N/A

