MSc Strategic Marketing
Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.
The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. The programme is developed through consultations with industry experts, scholars and students.
Accreditation
- Chartered Institute of Marketing (CIM)
Intakes
- Jan
- Sep
Application Processing Time in Days: 5
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The programme is designed to equip students with the skills and knowledge to pursue successful careers in marketing roles across a wide range of different industry sectors and types of organisations. Graduates will be equipped to pursue a career in a range of marketing positions such as:
- Marketing Executive
- Marketing Consultant
- Marketing Analyst or Researcher
- Customer Insights Specialist
- Brand Executive
- Marketing Account Manger
- SME Owner The Career and Employability Services support students in planning for their career.
Admission Requirement / Eligibility Criteria
Applicants should normally have:
- A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
- An equivalent qualification accepted by the Academic Registry of the University, or
- A professional qualification deemed to be of an equivalent standard.
Those without formal qualifications are welcome to apply, and may be required to come in for an interview. Additionally, these applicants will need to provide evidence of a minimum of three years of middle to senior management relevant experience.
For More Information Please Contact To Our PSA Counselor.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
85593 AED
Average Cost of Living: 38280 AED /year
Application Fee: N/A
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