Middlesex University Dubai

BA Honours Business Management (Data Analytics)

The BA Business Management (Data Analytics) programme aims to seamlessly integrate theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. This programme will enable you to effectively incorporate data handling and analysis techniques across a range of business decision-making scenarios.  Through effective teaching and learning, practical projects, and collaborations with industry professionals, students will gain real-world experience, preparing them for successful careers.  With increasing competition and the need for data analytical competencies, this programme provides students with knowledge of the important aspects of data modelling techniques for quantitative and qualitative data analysis, aligned with ethical data usage frameworks and the skills to use data analysis tools and techniques to inform business decisions.