Advertising & Public Relations (BA) Track in Advertising
The Bachelor of Arts in Advertising and Public Relations develops knowledge and skills in advertising and public relations as well as practical understanding of the role these fields play within contemporary integrated communications.
This dual track program exposes students to research-based strategic planning, development of creative materials for multiple communications platforms, and innovative uses of media for promotion, all grounded in ethical and moral principles of persuasive practice. The advertising track further examines advertising’s influence on society, both within national and international contexts, while the public relations track emphasizes writing and presentational skills aimed at internal and external audiences.
Students take courses that prepare them for the world’s job market including advertising and public relations planning, creative design, research, and promotion.
In addition, our location in the Miami area allows students to explore unique internship opportunities within the region’s numerous advertising and public relations agencies, private corporations, and non-profit groups.
Upon graduation, students will be prepared to:
- Develop effective advertising and public relations campaigns,
- Understand how research, strategy, and positioning interact in the context of professional communication efforts,
- Craft original and creative promotional materials,
- Communicate effectively with clear writing and presentational skills,
- Plan effective media strategies that employ complex promotions across media platforms, and
- Apply sound ethical principles in the practice of advertising and public relations, including sensitivity to the social impact of these fields in differing cultural and global contexts.
Intakes
- Jan
- Aug
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The following are ways to combine a Bachelor of Music (65 credits) or a Bachelor of Arts in Music (39 credits) with other programs within Barry University to increase knowledge and career opportunities within the field of music.
A Bachelor of Music with a minor in Theatre and Dance.
A Bachelor of Music in Education and proceed to apply for teaching certification with its requirements.
A Bachelor of Music or a Bachelor of Arts in Music with a double major or a minor in the following is recommended: Business, Marketing or Management, depending on your specific future interests.
A Bachelor of Music and a minor in psychology or double major in social work. Post graduate work in music therapy is recommended.
Career Paths
Business
- Artist Manager
- Concert Promoter
- Music Sales Manager
- Music Business Consultant
- Entertainment Law
- Tour Promoter & Coordinator
- Publisher
Theatre
- Performing Artist-Singer
- Performing Artist- Dancer
- Performing Artist- Actor/Actress
- Travel & Hospitality Firms
- Community & small Theatre Groups
- Film Companies
- Television & Radio
Music Therapy
- Working in a school
- Nursing Home
- Geriatric Facility
- Community Mental Health Center
- Outpatient Clinic
- Correctional Facility
- Social Work Facility
Teaching
- Music Administrator
- Elementary School Teacher
- Secondary School Teacher
- Choral Teacher
- Band Director
- Orchestra Director
- Church Director
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
An international freshman student is an applicant who is not a citizen or a legal resident alien of the United States and in addition has never attended a college or university; is coming to Barry with less than 12 hours of transferable college credits; or is a high school student with advanced placement and college credits.
May be admitted to Barry University and enrolled in undergraduate-level academic classes:
- SAT EBRW (Evidence Based Reading and Writing): 510
- TOEFL internet-based: 61
- TOEFL paper based: 500
- IELTS: 6.0
- Duolingo English Test: 85
- PTE Academic Score: 44
Must improve English proficiency before being admitted into a undergraduate-level program in Barry University:
- SAT EBRW (Evidence Based Reading and Writing): 500 or below
- TOEFL internet-based: 60 or below
- TOEFL paper based: 499 or below
- IELTS: 5.9 or below
- Duolingo English Test: 84 or below
- PTE Academic Score: 43 or below
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
134400 USD
Average Cost of Living: 14000 USD /year
Application Fee: 50 USD
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