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University of Hertfordshire

Hatfield , England, United Kingdom

MSc Digital Marketing

Why choose this course?
Do you want to advance your career in digital marketing through applied, hands-on learning? This specialist marketing master's degree is designed to immerse you in digital marketing practice from day one, focusing on how strategy, tools and technologies are used to deliver real results. 

On the MSc Digital Marketing course, you’ll develop in depth expertise in digital marketing strategy, campaign management, and data driven decision making. Through consultancy briefs and partnerships with industry, you’ll collaborate with real businesses to solve current digital marketing challenges, gaining practical experience in how campaigns are planned, delivered and evaluated. 

You’ll build applied skills across areas including content strategy, paid media, customer relationship management (CRM), user experience (UX) and emerging digital technologies, while working with professional platforms such as Google Ads, Meta Ads Manager, HubSpot and search engine optimisation (SEO) tools embedded throughout your coursework. 

You’ll also explore how areas such as AI-powered marketing automation, machine learning, and customer personalisation are shaping digital marketing, and how these approaches are used to enhance audience engagement and brand storytelling. 

You’ll work on live client briefs and consultancy-style assignments, applying your skills to real-world digital marketing challenges that reflect current industry practice, alongside input from guest speakers and industry professionals. 

Campus Information

de Havilland Campus (Hatfield)

The £120-million de Havilland campus, which was built by Carillion, opened in September 2003 and is situated within 15 minutes walk of College Lane, and is built on a former British Aerospace site.This campus also houses its own Learning Resource Centre, a combined library and computer centre.[Hertfordshire Sports Village which includes a gym, swimming pool, squash courts is also on this site. The large Weston Auditiorium is present on the de Havilland campus, adjacent to the Learn Resource Centre. The auditorium has a capacity of 450 and can host talks both by university lectures for students and for guest lecturers for guests and students, music and films events and dance events.The campus also contains 11 halls of residence;

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 30

Application Process

More Information Required
10 Days
Possible Interview Call from Institution
10 Days
Provisional/Unconditional Offer
20 Days
Visa Process
15 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Access over 5,500 employers on our online network, Handshake

93.5% of Herts UK graduates* are employed or in further study within 15 months of graduation

Highest growth of all East of England university graduate start-ups over the last five years

We’re here to help turbocharge your career, from the minute you arrive to the completion of your studies and beyond - with support available for up to four years after you graduate. Whether you’re seeking a part-time job during your studies, exploring career options, or preparing to start your own business, we offer a wealth of resources, training and networking opportunities that will give you the confidence you need to make your mark on the world.

Our Flare enterprise competition allows our students to also enjoy supplementing their studies with exclusive extracurricular benefits which give them that extra spark to help land jobs, launch businesses and capture dreams.

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

The entry requirements for the programme are :

  • an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.  

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:  

  • GCSE English language grade A-C  
  • IELTS 6.5  

 

For More Information Please Contact To Our Counselor. 

Disclaimer: GR updates the information on this page from time to time; however, there may have been more recent updates. Please refer to the university website for the latest information.