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University of Wollongong

Wollongong, New South Wales, Australia

Bachelor of Communication and Media (Marketing Communication and Advertising)

The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.

What you will study
You will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns. You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.

In addition to the core subjects and a major in Marketing Communication and Advertising,  there is also the opportunity to complete another major from the below list.  This will increase your knowledge and employability in the media and communication industries.

  • Digital and Social Media
  • Global Screen Media
  • Journalism
  • Visual Communication Design

Campus Information

Wollongong

UOW’s main Wollongong campus is set in native Australian bush and is one of the most picturesque university campuses in Australia. Less than two kilometres east is UOW’s Innovation Campus – a research and technology precinct that houses innovative organisations as well as some of UOW’s leading research institutes.

Intakes

  • Feb
  • July

Application Processing Time in Days: 8

Application Process

More Information required
10 Days
Possible Interview Call from Institution
10 Days
Provisional/Unconditional Offer
15 Days
Visa Process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

  • Global Communications
  • Digital Publishing 
  • Media Strategy and Planning 
  • Public Relations 
  • Copywriter  
  • Market Research
  • Event Coordinator  
  • Publicity Officer
  • Tourism Officer 
  • Print/Television/Radio/Photo/Online Journalist 
  • Government 
  • Editor 
  • Feature Writer 
  • Reporter 
  • Researcher 
  • Advertising 
  • Social Media Manager 
  • Media Management Advisor 
  • Communication Specialist 
  • Corporate Communications 
  • Content Development

PSW Opportunity

Post Study Work Steam Renames to Post Higher Education Work Steam.

  • Bachelor degree holders including honours can get upto 2 years of post study stay
  • Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
  • Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
  • The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants

Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:

  • Indian students completing bachelor degree including honours can stay upto 2 years
  • Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
  • Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
  • PhD students can stay upto 4 years

Admission Requirement / Eligibility Criteria

  • Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.

In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.

 


For More Infromation Pls Contact To Our PSA Counselor.