Marketing Management (BA Hons)

This degree will give you the opportunity to develop managerial skills and perspectives and gain valuable experience in both management and marketing situations. A key focus of the programme is that it combines academic underpinning with real world scenarios and provides you with access to problem solving situations in a range of marketing contexts. The applied dimension is achieved through the extensive use of case study material and project work that enables you to engage with marketing as a discipline and as a practical business process.