University of Wollongong

Master of Business (Marketing)

The Master of Business (Marketing) is suitable for managers and middle managers seeking to further their career in a specialised field of business. Theoretical and practical knowledge and skills are developed through the study of foundation, specialisation specific core subjects and electives.  The specialised knowledge and skills are consolidated through the completion of an industry based research project. 

This specialisation enables you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
If you are considering studying business administration at a strategic level and have relevant full-time work experience you should consider the Master of Business Administration.

ENTRY REQUIREMENTS
A recognised Bachelors degree with an equivalent average mark of 50%; or a UOW Graduate Certificate in Business. Applicants with other relevant tertiary qualifications and/or substantial relevant professional or managerial experience will also be considered.