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Intimately linked to industry, the Public Relations pathway provides you with the skills and knowledge that today’s PR professionals need in a fast-moving media environment.

The course is recognised by the Chartered Institute of Public Relations (CIPR) and provides plenty of opportunities to build contacts with some of the UK’s leading PR organisations, working on genuine campaigns and pitching ideas to clients.

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within Birmingham School of Media.

Combining practical skills and industry insights, PR and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.

Effective communication is a two-way process and this is at the heart of our teaching and learning approach. Our modules are delivered through engaging seminars and workshops, with an array of guest speakers, case studies and projects for you to sink your teeth into. You’ll have the freedom to develop ideas, creative solutions and presentations, and we’ll have critical debates about current issues and stories impacting on the industry and in the news as the course progresses. You have a say and can inform the direction of workshops and assignments based upon your personal passions. Prepare to have an opinion!

We’ll also give you the opportunity to hone keen writing skills for a multitude of audiences and purposes, making you more job-ready than many other graduates.

Campus Information

City Centre Campus

Our state-of-the-art resources include a gallery, noise and vibration cells, video production laboratory, a robotic laboratory, a huge isolation booth with sonic sound quality big enough to record drum kits, fantastic recording facilities, and a blue screen studio for chromakey work for film and music.

Application Processing Time in Days: 25

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

PSW Opportunity

2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Undergraduate courses

The majority of our programmes require the Indian Certificate of Secondary Education (Standard XII) - minimum average of 55% depending on exam board, however some courses may require a higher grade.

Faculty of Art, Design and Media:

Most undergraduate courses in the Art and Design schools require a good portfolio of artwork.
Requires the 12th Standard average of 60% overall. Some courses require Maths with a minimum of 65% from Standard 10 on the Central Board or the CICSE Board, otherwise student require 60% from Standard 12

Faculty of Business, Law and Social Sciences (BLSS):

Requires the 12th Standard average of 60% with a minimum of 60% in Maths. We also accept Maths at Standard 10 with 65% from Central Board and CICSE Board.

Faculty of Computing, Engineering and the Built Environment (CEBE):

Mathematics is required at the 10th Standard minimum of 65% from Central Board and CICSE Board.
BEng Telecommunication and Networks, Mathematics is required at 12th Standard minimum 65%
All engineering courses require the 12th Standard minimum of 65% with 65% in Maths, Physics and Chemistry

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Birmingham City University

Birmingham, West Midlands, United Kingdom

B.A (Hons) - Public Relations and Media with a Foundation Year