Birkbeck, University of London

INTERNATIONAL MARKETING (MSC)

This Master's degree in international marketing will provide you with a high-level, comprehensive and rigorous understanding of the relevance of international marketing, allowing you to develop insights into marketing decision-making in a global cultural context. With reference to research findings to provide additional insights into the subject matter, the programme enables you to link theory and practice, to identify ethical practice, and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

International in scope the programme will appeal to those with a marketing background, and to those without who wish to embark on a career in marketing.