Birkbeck, University of London

SPORT MANAGEMENT (POSTGRADUATE CERTIFICATE)

This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods

It covers several key areas, such as sport event management, sport economics and sport competition design, sport marketing, and sport governance and regulation. It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport

The programme is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, sport governing bodies and media organisations. It is also ideal for members of supporters’ organisations, local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries. It is relevant for anyone seeking a broad general education in sport management with a view to switching career into the sport business sector.

Teaching is informed by the activities of the academic staff in the Birkbeck Sport Business Centre, Birkbeck’s designated research centre for the study of sport business.