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Massey University

Palmerston North, North Island, New Zealand, New Zealand

Master of Analytics (Business)

Gain an industry-recognised and highly sought-after qualification in data analytics. Acquire the practical skills that the Master of Analytics offers. Become a technology leader who innovates and propels businesses forward with data-driven insights.

The Master of Analytics (Business) is a rigorous qualification that is designed for those wishing to build skills in the rapidly expanding field of data analytics. It is one of the longest running analytics programmes in New Zealand and is now also taught internationally.

Massey University believes you need to understand the problems organisations face, so this analytics master’s has been grounded in real-world business contexts from the beginning. From problem identification, data acquisition, method selection, analysis and communicating your findings, Massey’s Master of Analytics focuses on what industry is demanding in data analytics graduates.

Apply your knowledge to business problems

When you graduate with a Masters in Analytics (Business) you will have gained highly sought-after skills that allow you understand a business problem and use machine learning and data mining to solve them. In this business specialisation, you can choose to apply your new-found knowledge and techniques to either marketing or finance.

Gain globally recognised certification

The Master of Analytics is sponsored by the world's leading business analytics software provider – SAS. That means you get the globally recognised SAS certification when you graduate. Lecturers can use SAS business insights and you will gain access to SAS’ global network of clients. This agreement was the first of its kind with a New Zealand university.

Real-world learning

In the last phase of study, you will complete an applied data science project, where you will address a real-world problem in collaboration with an organisation which opens further career and employment opportunities. We also give you training in communicating your findings in a compelling way to a business audience.

Campus Information

Auckland campus

Massey University’s innovative Auckland / Oteha campus is located on the North Shore of New Zealand’s largest city – Auckland. The campus grounds are peaceful with many native trees and plants, yet it’s only a five minute walk to the expansive Westfield shopping centre with its movie theatres, shops, restaurants and numerous fast food outlets. If you want to travel further, there are buses running regular routes around the North Shore region and into Auckland city.

Intakes

  • Feb
  • July

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Graduates with business analytical skills, and the ability to apply those skills to real-life situations, are in very high demand across all industry sectors. Professional services firms and government agencies also seek specialists in this field.

After completing this qualification, potential roles include

  • consultant
  • business analyst
  • investment specialist
  • customer insights officer
  • database analyst
  • business insight executive
  • supply management specialist.

If you are currently working in marketing, finance, or supply chain management, this qualification will broaden your skill set and allow you to further your career.

Earn more
A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates, found that in New Zealand:

  • Young master’s graduates earn more than one and a half times more than the national median (five years after study)
  • Earnings and employment rates increase with the level of qualification completed
  • Five years after completion, the median earnings of young master’s graduates are 15% higher than for those with a bachelor’s degree.

PSW Opportunity

Level 7 (Bachelor’s degree)

  • Duration: Equal to length of study (typically up to 3 years)
  • Requirement: minimum 30 weeks full time study in NZ

Level 7 (Graduate Diploma)
Eligible for PSWV
Conditions:

  • Must also hold a Bachelor’s degree (NZ or overseas)
  • Duration: Up to length of study (typically 1 year)

Level 8 (Postgraduate Diploma)

  • Duration: Equal to length of study, OR
  • Up to 3 years in some cases (if part of higher qualification pathway)

Level 9 and 10 (Master’s degree and Doctoral degree)

  • Duration: 3 years
  • Condition: Must study at least 30 weeks in New Zealand

- Most eligible international students can work up to 25 hours per week during study and full-time during scheduled breaks, only if their student visa includes work rights.

- Foundation, pathway and short courses have different rules.

- Not allowed for part time students.

Admission Requirement / Eligibility Criteria

Postgraduate academic entrance requirements

Masters, postgraduate diplomas and postgraduate certificates An appropriate undergraduate degree from a recognised tertiary institution is required

  • IELTS- 6.5 (no band less than 6.0)
  • TOEFL iBT- 90 overall (min 20 in Writing)
  • PTE Academic- 58 Overall (min 50 in communicative skills)

Disclaimer: GR updates the information on this page from time to time; however, there may have been more recent updates. Please refer to the university website for the latest information.