Northumbria University

Marketing MSc

Join our stimulating MSc Marketing course and tailor your course to suit your needs. Explore the fundamental principles of marketing alongside contemporary issues –  How do marketers measure the effectiveness of their campaigns? What are the challenges of successfully launching a brand across cultures? What influences consumers’ choice and preference of one product/brand over the others? This Masters will allow you to pursue your interests and specialise in an area of your choice.

In an age where marketing budgets are rising but consumers are growing more resistant to advertising, our MSc Marketing course will prepare you for the modern challenges of the marketing profession. You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy. Whether you have an undergraduate business or non-business background, this specialist Masters will equip you with advanced marketing knowledge and the key management capabilities that will ensure you make an immediate impact in the workplace.