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University of Northampton

Northampton, England, United Kingdom

Advertising & Digital Marketing BA (Hons)

This is an exciting time to enter the marketing communication industry; as advertisers get to choose between online and offline media for their messages. You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your course. The course culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.

Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

Campus Information

Waterside Campus

Intakes

  • Jan
  • May
  • Sep

Application Processing Time in Days: 21

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

You will join a world-class community of marketing professionals, who continue to support one another and our students at events and through our LinkedIn group.

The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:

Digital media executive
Social/online communities manager
Account manager in a marketing communications agency
Media planner or buyer
Advertising planner
Public relations consultant
Brand or communications manager within a client organisation
Master’s Opportunities
Once you have successfully completed your BA Advertising & Digital Marketing degree, you will have the opportunity to undertake further study at postgraduate level. Benefit from our 20% alumni discount on master’s fees to give you a CV that will catch the eye of employers. Some of our industry relevant master’s degrees include:

MSc Digital Marketing
MSc International Marketing Strategy

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

BANGLADESH

We accept the following qualifications:

  • Higher Secondary Certificate / Intermediate,
  • Year 1 of Bachelor’s degree in Bangladesh from an institution listed on UKNARIC,
  • International Baccalaureate Diploma,
  • International Baccalaureate Certificate with good results,
  • Successful completion of a Foundation program from a UK awarding body,
  • A Levels

INDIA

We accept the following qualifications:

  • Standard 12,
  • International Baccalaureate Diploma,
  • International Baccalaureate Certificate with good results,
  • Successful completion of a Foundation program from a UK awarding body,
  • A Levels

NEPAL

We accept the following qualifications:

  • Higher Secondary Education Board Examination,
  • International Baccalaureate Diploma,
  • International Baccalaureate Certificate with good results,
  • Successful completion of a Foundation program from a UK awarding body,
  • A Levels

PAKISTAN

We accept the following qualifications:

  • High School Certificate,
  • 2-Year Bachelor’s degree in Pakistan from an institution listed on UKNARIC,
  • International Baccalaureate Diploma,
  • International Baccalaureate Certificate with good results,
  • Successful completion of a Foundation program from a UK awarding body,
  • A Levels

SRI LANKA

We accept the following qualifications:

  • A-Levels (Sri Lanka or the UK)
  • International Baccalaureate Diploma,
  • Successful completion of a Foundation program from a UK awarding body

Please include the following documents with your completed application form:

  • Details of your English Language competence, for example, Test of English as a Foreign Language (TOFEL) or International English Language Testing System (IELTS) tests or equivalent.
  • Certified copies of your school certificates and any other relevant qualifications. A certified copy is a photocopy that has an original official stamp of your school, college, or university on it. The stamp should not be a photocopy.
  • At least one reference (signed and on headed paper).
  • A personal statement to explain why you are interested in studying your chosen course.

Bachelors degrees: IELTS 6.0 overall, with a minimum of 5.5 in each band (or equivalent)