Bachelor of Marketing (Psychology)
Study the Bachelor of Marketing (Psychology) to become an expert at uncovering the underlying reasons behind consumer behavior. Combine principles from complementary disciplines to unlock creative marketing solutions, and graduate with a unique skill set that’s in demand across all industries.
Curious about what makes the mind tick?
Build skills in marketing, psychology, analytics, digital literacy, and business, and bring them all together to develop a deep understanding of human decision-making.
Get inside the mind of customers by learning about the psychological science behind consumer behavior. You’ll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behavior. Then, get practical experience translating these insights into influential marketing and communication strategies.
Importantly, you’ll be challenged to apply these skills in business contexts. Leverage the strong industry partnerships of Deakin’s Business School and School of Psychology to take part in work-integrated learning programs that give you the opportunity to:
- get hands-on with emerging technologies and analytics tools
- work on psychology-led marketing strategies in industry settings
- complete research reports, presentations and projects that simulate real-world scenarios
- create professional profiles and action plans to boost your employability.
These practical experiences are available to every student and are crucial in preparing well-connected, confident, and job-ready graduates.
Campus Information
Melbourne Burwood
The Melbourne Burwood Campus is Deakin’s largest. A short trip from Melbourne’s central business district, Burwood offers the perfect balance between city lifestyle and suburban comfort. On campus you will find impressive buildings and world-class facilities, a wide range of learning and social spaces, and a relaxed atmosphere. If you enjoy getting outdoors between classes, the Melbourne Burwood Campus also sits alongside parkland, which is great for walking, jogging and cycling.
Accreditation
- APAC - Australian Psychology Accreditation Council
Intakes
- March
- July
- Nov
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell.
High Industry demands puts you in a strong position to choose from a diverse range of roles and areas including:
advertising
consumer advocacy
communications manager
customer experience officer
customer insights analyst
customer journey expert
digital marketing director
insights data translator
market and consumer research
touchpoint and engagement designer
PSW Opportunity
Post Study Work Steam Renames to Post Higher Education Work Steam.
- Bachelor degree holders including honours can get upto 2 years of post study stay
- Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
- Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
- The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants
Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:
- Indian students completing bachelor degree including honours can stay upto 2 years
- Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
- Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
- PhD students can stay upto 4 years
Admission Requirement / Eligibility Criteria
- (standard class XII) 65%
COURSE TYPE AND AQF LEVEL
- Bachelor Degree (AQF Level7) (including integrated honours (AQF Level 8))
MINIMUM ACADEMIC REQUIREMENTS
- Senior Secondary Certificate of Education with unadjusted ATAR of at least 50 or equivalent, or
- Certificate IV in a related discipline, or
- Diploma in any discipline or 50% completion of Diploma in a related discipline, or
- Successful completion of at least two relevant Deakin University units.
MINIMUM ENGLISH LANGUAGE PROFICIENCY REQUIREMENTS
- IELTS 6.0,
- CEFR Independent User B2, or
- VCE English, Units 3 and 4, score of 20
- Course Code: 0100820
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
166400 AUD
Average Cost of Living: 29710 AUD /year
Application Fee: 55 AUD
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