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London Metropolitan University

London, England, United Kingdom

Marketing - MA

Why study this course?
This master's degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.

More about this course
The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.

The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.

In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules.

The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You'll become independent and reflective learners, able to continue your learning in your chosen profession.

A key principle of the course is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing environment.

Guest speakers from key industries and visiting professors will support the course tutors in the delivery of the course.

Depending on the pathway professional body exemptions or dual awards will be available. 

Campus Information

Holloway

Halls of residence are large purpose-built student accommodation buildings usually divided into self-contained flats. The cost almost always includes utility bills so you don't have to worry about extra payments for gas, water, electricity and Wi-Fi – everything is included in the price. They will usually have on-site management and maintenance staff during the day and security staff during the night. London Metropolitan University does not own or manage any halls of residence like other universities, and therefore works differently with regards to accommodation. We cannot guarantee students a room in halls. However, there are a number of privately owned halls of residence that offer a range of accommodation options from single rooms with shared kitchen and bathroom to en-suite and studio accommodation close to the Holloway campus.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 21

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

For up to date careers information and interactive resources to support your career journey

  • 1-1 support from a Careers Consultant: Quick Queries & Guidance Interviews

Guidance Interviews

Guidance Interviews are slightly longer (lasting approximately 30 minutes) and can be used to address a variety of issues, for example:

Exploring different career areas 
Researching employers and sectors
Searching for work or placement opportunities
Practicing interview techniques

  • Next Steps virtual careers conference 2020, June 3 and 4

Next steps was a two day careers event which included a series of webinars led by employers, recruiters and careers consultants. Topics include creating a CV with impact, how to make effective use of recruitment agencies, how to adapt your job search in the current climate and much more. Although this event has now concluded, the webinar recordings can be accessed through the careers portal.

  • Upcoming webinars and employer events
  • Career Mentoring Programmes

The Career Mentoring Programme matches current students with professional mentors. The mentors come from a range of subject disciplines and will have over three years professional experience in their sector. The scheme runs for approximately 5 months and it is expected that mentors and students will have a minimum of five meetings

  • Care Leavers

Care leavers are welcome to use the Careers & Employability Service during their time at London Met and for up to three years after graduation. We are looking forward to working with you!

In addition to our regular services, we provide the following unique services for care leavers;

One to one support from a specialist careers consultant where you can discuss job searching, job applications, CVs and interview preparation. You can also talk about your future career options.
A termly newsletter updating you about suitable job and internship opportunities and upcoming careers events and webinars
An event for care leavers with input from other university services, such as Student Money & Accommodation Advice, Counselling and the Disability & Disability Service. A great opportunity for you to receive information, advice and guidance from a wide variety of professionals.

  • Programmes for Black, Asian and Minority Ethnic students
  • Resources for Mature Students
  • Resources for Postgraduate Students
  • Resources for Students with Disabilities

Internships

Are you in your penultimate or final year of university or have you graduated within the last two years?  If so, join Change 100 and unlock your potential.  On offer is 3 months of paid work experience to kick start your career.

Change 100 is for talented students and graduates with disabilities or long-term health conditions — including physical, visual or hearing impairments, mental health conditions and learning disabilities and difficulties like dyslexia and dyspraxia.

  • Careers Blog: information on opportunities and events

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Academic IELTS

Overall score required: 6.0

Component scores required:

Listening: 5.5
Reading: 5.5
Writing: 5.5
Speaking: 5.5

Pearson Test of English (PTE) Academic
Component scores required:

Listening: 51
Reading: 51
Writing: 51
Speaking: 51

Test of English as a Foreign Language Internet Based Test (TOEFL iBT)
Overall score required: 72

Component scores required:

Listening: 17
Reading: 18
Writing: 17
Speaking: 20

Cambridge English
Certificate of Proficiency overall grade required: C

A certifying statement of results is also required.

a minimum of 2:2 (or equivalent) in any subject discipline
a full university application form will need to be submitted which includes a detailed statement to support your application
Mathematics GCSE at grade C (grade 4 from 2017) or above (equivalent)
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.