MSc Experiential Event Marketing
Learn to master experiential marketing through event experiences and create a memorable impact on customers. This course will help you develop the expertise to operate at a strategic level in marketing roles in the events industry and enable you to make your business really stand out.
You will gain an in-depth understanding of current key political, social, cultural, environmental and economic issues that shape the marketing of events across the globe. Through the study of global brand management, you will analyse the identity of brands and their position within an international market. You will look at what experiential marketing means to people and how events can be created to evoke positive emotions. You will discover how relationship marketing helps harmonise brand positioning and learn how personality is used to bring brands to life during immersive experiences and activation events.
Studying alongside peers and industry professionals, you will examine consumer behaviour – how consumers behave and why they behave the way they do – and you will develop the tools, techniques and strategies to influence these behaviours to generate and retain loyal target audiences going forwards.
A range of research modules will equip you will the knowledge, skills and tools you will need to evaluate valid and reliable methods for data collection and analysis, and you will learn to critique advances in theories, strategies and methodologies for an extended piece of research.
By drawing on a range of strategic marketing techniques and stakeholder management knowledge and skills, you will be able to deliver safe, successful and memorable events in local, national and international settings.
Campus Information
Headingley Campus
Our Headingley Campus is situated just outside of the city centre in the picturesque suburbs and is easily accessible by public transport with regular direct buses into the city. Headingley is an extremely popular student area. It has its own vibrant community with bars, shops and restaurants for you to enjoy. Our beautiful campus is full of green spaces, wildlife and historical buildings. It’s a wonderful contrast from the modern city campus, which is ideal as when you join us you will have the opportunity to enjoy both.
Intakes
- Jan
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Beckett Careers offer a wide range of support throughout your university journey and up to five years after you graduate.
Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!
You can access a broad range of online resources and learning tools and attend sessions throughout the year to boost your employability skills.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. All applications should be supported by a reference
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
India
Qualification: Bachelor degree
Grade: 2.5 GPA for 2:2 equivalent
English language requirements (one of the below):
- IELTS 6.0 with no skill below 5.5
- All India Senior School Certificate (CBSE) – English Grade 70%
- Indian School Certificate (Class-XII) (CISCE) – English Grade 70%
Nepal
- Qualification: Three-year or four-year degree from a recognized institution in Nepal
- Grade: 60% or above for a three-year degree OR 50% or above for a four-year degree
- English language requirements: English language requirements: IELTS 6.0 with no skill below 5.5
Sri Lanka
- Qualification: Bachelor's degree from a UGC recognized institution in Sri Lanka
- Grade: 50% or above
- English language requirements: IELTS 6.0 with no skill below 5.5
- Course Code: L27
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year 03 Month
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Total Tuition Fee:
17500 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: 25 GBP
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