Bachelor of Arts with Honours in Digital Marketing
Awarded by - Coventry University
This digital marketing degree course imparts valuable skills for students to build a digital presence, grow their social media and online reputation, craft creative advertisements on various digital platforms. Students will also learn about digital analytics and e-CRM (electronic customer relationship management) so that their investments are justified.
Students work on real-life business case studies, so that they can grow their digital marketing expertise and innovation to connect customers, products, services and brands.
As a benefit, students automatically become members of the Student Chapter of Institute of Public Relations of Singapore (IPRS). Student members get to experience industry visits and IPRS hosted events on an annual basis. Students will also have the option of becoming a student member with Singapore Press Club (SPC).
Note - Total Tuition Fee is estimated.
For More Information About Total Tuition Fee Please Contact To Our PSA Counselor.
Campus Information
City Campus: Main Wing
Located in Marina Square, the Main Wing is designed as an integrated hub for learning and leisure. From industry-relevant facilities to classrooms fitted with writable walls, the campus provides students with vibrant spaces to learn, collaborate, and build their community.
Cathay
Inaugurated in April 2025, PSB Academy’s third campus is strategically located within The Cathay, an iconic heritage landmark nestled along Orchard Road. Spanning over 43,000 square feet across two levels, Level 5 houses programmes in collaboration with Coventry University, while Level 6 is open to all students.
Intakes
- March
- July
- Nov
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
- Digital Marketing & E-commence
- Management
- Entrepreneurship
- Business Operations
PSW Opportunity
- The International Students studying in certain institutions in Singapore are allowed to work part time for 16 hours per week as mentioned on the Ministry of Manpower website of Singapore.
- Students who have studied in the institutions mentioned on the Ministry of Manpower website of Singapore are allowed to apply for a Long Term Visitor Pass.
- They are allowed to look for a job during this time period.This is for 12 months.If the students get a job during this time period, the employer may sponsor for an Employment pass.
Admission Requirement / Eligibility Criteria
Entry via Year 1
- Obtained at least three GCE A-Level subjects which must include a business-related subject; or equivalent. However, students who do not meet the entry requirements may be considered on an individual basis at the discretion of Coventry University.
Entry via Year 2
- Local Polytechnic Diploma in Business, Management, Marketing, Digital Marketing or similar; or
- Diploma/Advanced Diploma in Business, Management, Marketing, Digital Marketing pathway programmes or equivalent, awarded by a recognised private education institution.
Note: Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2.
- Diploma in Business Administration
- Diploma in Business Administration (Digital Marketing)
- Diploma in Business Analytics
- Diploma in Business Studies (Accounting and Finance) (E-Learning)
- Diploma in Business Studies (Business Analytics) (E-Learning)
- Diploma in Business Studies (Digital Marketing) (E-Learning)
Entry via Year 3
- Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.
Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University.
Minimum Age Requirement
- 16 years old
English Language Requirements :
- English Language at GCE O-Level English Language, grade C or above; or
- Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; or
- IELTS score of 6.0 with no component lower than 5.5 (or equivalent).
For More Information Please Contact To Our PSA Counselor.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 02 Year
-
Total Tuition Fee:
70632 SGD
Average Cost of Living: 10400 SGD /year
Application Fee: 490 SGD
Similar Programs
- Bachelor of Science with Honours in Quantity Surveying and Commercial Management at PSB Academy
- Bachelor of Arts with Honours in Global Business (Top-up) at PSB Academy
- Bachelor of Business at PSB Academy
- Bachelor of Arts with Honours in Accounting and Finance for International Business (Top-up) at PSB Academy
- Bachelor of Science with Honours in Accounting and Finance at PSB Academy
- Bachelor of Science with Honours in Business and Finance at PSB Academy