The program places data-driven creativity at its core, and combines marketing knowledge with advanced management and analytical skills. Students will be equipped with data-driven approaches to understand markets, competitors, and portfolios of product offerings. Students also learn the cutting edge operating technologies and techniques through hands-on projects and activities.

Post-MBA in Creative Marketing could be Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, E-commerce manager, etc.

• The International Students studying in certain institutions in Singapore are allowed to work part time for 16 hours per week as mentioned on the Ministry of Manpower website of Singapore.
• Students who have studied in the institutions mentioned on the Ministry of Manpower website of Singapore are allowed to apply for a Long Term Visitor Pass.
• They are allowed to look for a job during this time period.This is for 12 months.If the students get a job during this time period, the employer may sponsor for an Employment pass.

Entry Requirements

• Completion of an AQF level 7 bachelor degree in a cognate*discipline from this or another university; or
• Completion of an AQF level 7 bachelor degree in any discipline from this or another university and two years business experience in a managerial role; or
• Completion of an AQF level 8 honours degree in any discipline from this or another university; or
• Completion of an AQF level 8 Graduate Certificate in Business Administration from this or another university; or
• Four years business experience in a managerial role**, to the satisfaction of the Course Coordinator; or
• Other qualifications or practical experience recognised by the university as equivalent to the above.

*Cognate disciplines: Accounting and Finance, Marketing, Management, Commerce, HRM, Economics, Tourism and Hospitality or other disciplines where students will have completed study relating to organisational behaviour, business, strategy, marketing, economics, communication and people management.

**Business experience: Applicants must have a minimum of 4 years full-time equivalent professional work experience in a management, leadership or supervisory level in a business environment or be eligible for a member grade status of a relevant professional organization organisation. Students will have demonstrable effective management experience relating to organisational behaviour, business, strategy, accounting, marketing, economics, communication and people management

English Requirements

• Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of IELTS 6.5 (no component lower than 6.0) / TOEFL (Internet Based) 86 (no component less than 21) / Pearson PTE Academic 58 (no component less than 54) or
• Satisfactory completion of James Cook University Singapore English Language Preparatory Program (ELPP) or
• Successful completion of other qualifications completed in English Language deemed comparable to Australian standards within the last two years on a case-by-case basis.