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University of Wisconsin-Milwaukee

Milwaukee, Wisconsin, United States

Master of Science in Marketing

From the expanding presence of social media that empowers customers, to the downward pressure on prices due to increased competition, the rules of marketing continue to be rewritten. Today the number of media options that consumers turn to is in the hundreds of thousands, and businesses must find a way to position themselves strategically and cost-effectively. 

The MS-Marketing concentration provides knowledge to strategically position an organization - whether consumer or B2B - for competitive advantage, focusing on marketing strategy, marketing research, consumer behavior, and internet marketing. Additional emphasis on international operations delivers the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing.

Campus Information

Main Campus

Our 104-acre main campus on Milwaukee’s east side is just blocks from Lake Michigan and home to 23,004 students, as well as 11 of UWM’s 15 schools and colleges.

Intakes

  • Jan
  • June
  • Sep

Application Processing Time in Days: 25

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

PSW Opportunity

  • 3Yrs Of PSW

Admission Requirement / Eligibility Criteria

Applicants for admission to the UWM Graduate School must have the following:

  • A baccalaureate degree, or it's equivalent as determined by the UWM Center on International Education, from a regionally accredited institution, completed before the first term of enrollment in the Graduate School. Students applying to approved accelerated master’s degrees are exempt from this requirement.
  • Proficiency in the English language.
  • A minimum cumulative undergraduate grade point average (GPA) of 2.75 on a 4.0 scale, or an equivalent measure on a grading system that does not use a 4.0 scale. Those whose undergraduate GPA is below 2.75 must provide evidence of ability to succeed in the graduate study through at least one of the following:
    • GPA of at least 3.0 during the last two years of the baccalaureate program (calculated on a minimum of 48 credits).
    • Completion of six or more credits of program-approved post-baccalaureate courses. These courses must be at the advanced undergraduate or graduate level, taken with the last five years with a grade of B or better (B- not acceptable).
    • Submission of official score reports from the Graduate Record Examination, the Graduate Management Admission Test, or the Miller Analogies Test that indicate competencies in areas related to the proposed graduate program. To be considered official, these scores must be sent directly from the testing agency to UWM, and must be received prior to admission.
    • Scores on tests developed by the proposed graduate program that demonstrate potential for success in that program. These scores must be submitted prior to admission.
    • Evidence of professional certification or licensure in a relevant area as determined by the proposed program and the Assistant Dean of Graduate Education.
    • A graduate degree with a minimum 3.0 GPA

Disclaimer: GR updates the information on this page from time to time; however, there may have been more recent updates. Please refer to the university website for the latest information.