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Middlesex University Dubai

Dubai, Dubai , United Arab Emirates

BA Honours Business Management (Marketing)

BA Honours Business Management (Marketing) is the ideal choice for students who wish to develop marketing expertise across a range of business sectors and learn to communicate and ‘sell’ their ideas to commercial audiences. Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of corporate, governmental and third sector organisations.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 5

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

These roles leverage creative, strategic, and analytical capabilities to drive effective marketing strategies. Career and employability opportunities include:

  • Marketing Manager: Works with a marketing team to develop and implement comprehensive marketing strategies to create interest in products or services. 
  • Brand Manager: Focuses on creating a lasting image for products and services, managing and improving the organisation’s product portfolio based on market research.
  • Digital Marketing Specialist: Uses digital channels to generate leads, build brand awareness, and promote products or services through expertise in search engine optimisation, pay-per-click, social media, and content marketing.
  • Market Research Analyst: Gathers and analyses data on consumers and competitors, using surveys, focus groups, and other tools to collect information to inform marketing strategies.
  • Social Media Manager: Manages an organisation's presence on social media platforms, creating content, engaging with followers, and analysing engagement data.
  • Content Marketing Specialist: Develops content strategies and creates content for blogs, videos, whitepapers, and other media to attract and engage audiences.
  • Public Relations/ Corporate Communications Specialist: Manages the public image and relationships of an organisation, crafting press releases and handling media inquiries. 

Admission Requirement / Eligibility Criteria

FOR INDIA

  • Indian Secondary School Certificates / CBSE
    Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All State Boards may be considered: minimum grade of 65% overall.

 

For More Information Please Contact To Our PSA Counselor.