Heriot Watt University Dubai Campus

BSc (Hons) Psychology and Marketing

The BSc (Hons) Psychology and Marketing degree at Heriot-Watt University draws on our well-established undergraduate programmes. 

This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them. 

Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research. The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them. 

Throughout this degree, you will explore courses in all core areas of Psychology, including biological, cognitive, social, developmental, individual differences, conceptual and historical issues, and research methods, giving you a comprehensive foundation in the discipline of Psychology.