Digital Marketing and Analytics MSc
The MSc Digital Marketing and Analytics is a one-year full programme that prepares students for the data-driven marketing landscape by combining strategic marketing expertise with digital and analytical capabilities.
This specialised programme encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Reputation Management and AI Frontiers.
Students will develop proficiency in leveraging analytics tools and creating evidence-based marketing solutions that drive measurable business impact. Through applied learning including industry projects and capstone research, the programme equips marketing graduates with the technical and strategic competencies required to lead digital transformation initiatives and optimise marketing performance in contemporary organisations.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The Queen’s Careers Team are here to support students and graduates with all aspects of career planning and decision making.
We’ll help you set career goals, communicate your worth to employers and equip you with the skills you need to stand out in the competitive global job market. The skills we help you build will benefit you forever.
What type of support do we offer?
We can help you with everything from building a career plan to engaging with employers, refining your CV or perfecting an application.
We can also support you to secure placements, work experience or study abroad opportunities. Our diverse range of employability programmes and events are designed in consultation with the industry to help you lead, achieve, develop and succeed.
Book a programme or event
SUPPORT FOR GRADUATES
Have you graduated recently? Have a look at our graduate resources, such as recorded webinars from our recent Gradfest events and GradGuides, to help you achieve your personal development goals and enjoy career success.
Access our services
In the below sections, you’ll find online tools and resources to help with your career planning, along with information advice and support on a host of career-related topics. Can’t find what you need
Take part in an event or programme
From employer panels to Careers fairs, discover our virtual activities for autumn 2020
Access advice on CVs and Interviews
From writing the perfect cover letter to nailing a virtual interview, we're here to support you through the job application process.
Find a job through MyFuture
Whether you want to find part-time work on campus, an internship or a graduate role, MyFuture is your go-to jobs board.
Develop your employability
We have collated a range of online resources to help you develop and enhance the skills that employers are looking for.
Make your extra-curricular activities count with DegreePlus
Our employability award lets you gain recognition for the work-related experience you gain during your time at Queen's.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
- Normally a strong 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline.
- We welcome applications from a diverse range of backgrounds so may consider previous managerial work experience alongside lower academic qualifications.
- Applicants are advised to apply as early as possible and ideally no later than 14th August 2026 for courses which commence in late September. In the event that any programme receives a high number of applications, the University reserves the right to close the application portal prior to the deadline stated on course finder. Notifications to this effect will appear on the application portal against the programme application page.
Please note: international applicants will be required to pay a deposit to secure a place on this course.
For More Information Please Contact To Our PSA Counselor.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 02 Year
-
Total Tuition Fee:
26500 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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