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Queen's University Belfast

Belfast, Northern Ireland, United Kingdom

Digital Marketing and Analytics MSc

The MSc Digital Marketing and Analytics is a one-year full programme that prepares students for the data-driven marketing landscape by combining strategic marketing expertise with digital and analytical capabilities.

This specialised programme encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Reputation Management and AI Frontiers.

Students will develop proficiency in leveraging analytics tools and creating evidence-based marketing solutions that drive measurable business impact. Through applied learning including industry projects and capstone research, the programme equips marketing graduates with the technical and strategic competencies required to lead digital transformation initiatives and optimise marketing performance in contemporary organisations.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 30

Application Process

More Information Required
20 Days
Possible Interview Call from Institution
10 Days
Provisional/Unconditional Offer
10 Days
Visa Process
35 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

The Queen’s Careers Team are here to support students and graduates with all aspects of career planning and decision making.

We’ll help you set career goals, communicate your worth to employers and equip you with the skills you need to stand out in the competitive global job market. The skills we help you build will benefit you forever.

What type of support do we offer?

We can help you with everything from building a career plan to engaging with employers, refining your CV or perfecting an application.

We can also support you to secure placements, work experience or study abroad opportunities. Our diverse range of employability programmes and events are designed in consultation with the industry to help you lead, achieve, develop and succeed.

Book a programme or event

SUPPORT FOR GRADUATES

Have you graduated recently? Have a look at our graduate resources, such as recorded webinars from our recent Gradfest events and GradGuides, to help you achieve your personal development goals and enjoy career success.

Access our services

In the below sections, you’ll find online tools and resources to help with your career planning, along with information advice and support on a host of career-related topics. Can’t find what you need

Take part in an event or programme 

From employer panels to Careers fairs, discover our virtual activities for autumn 2020

Access advice on CVs and Interviews

From writing the perfect cover letter to nailing a virtual interview, we're here to support you through the job application process.

Find a job through MyFuture

Whether you want to find part-time work on campus, an internship or a graduate role, MyFuture is your go-to jobs board.

Develop your employability

We have collated a range of online resources to help you develop and enhance the skills that employers are looking for.

Make your extra-curricular activities count with DegreePlus

Our employability award lets you gain recognition for the work-related experience you gain during your time at Queen's.

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

  • Normally a strong 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline.
  • We welcome applications from a diverse range of backgrounds so may consider previous managerial work experience alongside lower academic qualifications.
  • Applicants are advised to apply as early as possible and ideally no later than 14th August 2026 for courses which commence in late September. In the event that any programme receives a high number of applications, the University reserves the right to close the application portal prior to the deadline stated on course finder. Notifications to this effect will appear on the application portal against the programme application page.
    Please note:  international applicants will be required to pay a deposit to secure a place on this course.

 

For More Information Please Contact To Our PSA Counselor.