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Griffith University

Gold Coast, Queensland, Australia

Master of Marketing/ Master of International Tourism and Hospitality Management

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyze and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters's level and take the next step in your career.

The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills, and specialized industry knowledge - underscored by sustainability principles. You will expand on your core business skills in areas such as financial planning, hospitality management, and human resource management and enhance these with an understanding of how to manage in a culturally diverse context. The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practices. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behavior, market research, and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning, and competitive advantage in a global context through branding and digital marketing applications.

Campus Information

Gold Coast

Griffith Health Centre, Business School building, Red Zone, science precinct, library with tech lounge and 24/7 study hall, range of sport and fitness amenities

Nathan

Business and government, science and aviation, engineering and IT, environment, law, humanities and languages

South Bank

Music plus visual and creative arts & Two libraries, cinema, art galleries and state-of-the-art exhibition and performance spaces

Intakes

  • March
  • July
  • Oct

Application Processing Time in Days: 20

Application Process

More info required
10 Days
GTE/Possible interview call
10 Days
/Provisional/Unconditonal
10 Days
Visa process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

You may find career opportunities in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.

International Tourism and Hospitality Management

You will be well prepared for work in a range of international tourism and hotel management roles, including in the hotel and resort groups and accommodation sectors. You may also find career opportunities in:

  • convention and event organisations
  • government and destination marketing departments
  • environmental non-government organisations
  • events and entertainment services
  • retail travel
  • theme parks and attractions
  • national park authorities
  • conservation management
  • museums and cultural interpretation centres
  • indigenous tourism
  • tourism operators and authorities
  • casinos
  • airline and cruise operations

PSW Opportunity

Post Study Work Steam Renames to Post Higher Education Work Steam.

  • Bachelor degree holders including honours can get upto 2 years of post study stay
  • Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
  • Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
  • The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants

Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:

  • Indian students completing bachelor degree including honours can stay upto 2 years
  • Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
  • Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
  • PhD students can stay upto 4 years

Admission Requirement / Eligibility Criteria

To be eligible for this program you must meet one of the following criteria:

  • a recognised Bachelor degree (or higher) in a related discipline
  • a Graduate Certificate in a related discipline

You must have a minimum grade point average (GPA) of 4.0 (on a 7.0 point scale) in your previous qualification 

Related discipline includes marketing, advertising, PR, sales, economics, media studies, communication, international business, tourism and hospitality, real estate, technology, finance, entertainment, events, management, logistics and supply chain management, business analytics

 

 

For More Information Please Contact To Our PSA Counselor. 

  • Course Code: 096287G
  • Course Type: Full Time
  • Course Level: Masters/PG Degree
  • Duration: 02 Year  
  • Total Tuition Fee: 82000 AUD
    Average Cost of Living: 29710 AUD /year
    Application Fee: 50 AUD
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