Birmingham City University

B.A (Hons) - Marketing (Digital)

Want to get into a career in digital marketing in Birmingham? Our BA (Hons) Marketing (Digital) course allows you to take a year-long industry placement.

Whilst digital marketing is no longer seen as something new and now firmly established in most businesses, there still remains a need to understand how to maximize the technology for commercial gain. This course focuses on the important issue of application and how to use digital media strategically.

In this course, we’ll teach you the skills you need to be a qualified marketing professional. You will learn an array of modern marketing principles, work on real-life projects with real business clients and have the opportunity to undertake a paid work placement.

What's covered in the course?
We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, develop and communicate digital ideas. You will also have the opportunity to gain experience in our very own in-house marketing agency, The Link.

Businesses value marketing more than ever due to their ability to identify opportunities, shape customer experiences and drive profits. To be successful in his exciting area not only requires a depth understanding of the core principles but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning.

Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Digital Marketing as well as all other key areas of marketing such as Branding and Communications, helping you to fulfill your career aspirations. This flexibility coupled with innovative extra curriculum activities and a placement year means you take control of your learning and your career.

This course is also fully recognized by the Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate.