Bachelor of Communication
This degree has been designed for students to develop skills to thrive in the media and communications industry. The programme focuses on media communication and marketing craft, along with critical thinking, creative media, content production, and professional practice. Students will have the opportunity to undertake collaborative real-world projects with students from other disciplines, and with industry.
The degree has pathways in Creative Media and Digital Marketing. A hybrid Screen Arts and Production pathway is also available.
Creative media
Students will develop skills in content creation, strategy and storytelling.
Students will learn:
- Writing and storytelling
- Journalism
- Photography
- Video production
Not only will students develop sound communication skills and understand how to gather, analyse and present data, they will also develop the technical skills to shoot and edit video and photography for multiple platforms, including produce podcasts. Students will hone their writing skills and creative eye to generate engaging, creative media that will address a brief and appeal to their intended audience.
Digital marketing
Students will gain confidence to be persuasive and think strategically. They will leverage digital channels such as search engines, social media, email, and websites to connect with specific audiences.
Students will learn:
- Brand strategy
- Social media strategy
- Campaign development
- Project management
Students will be able to connect appropriate content with a brand’s audience. The skills they learn in analysis will help them to understand how people tick. Students will generate creative briefs and campaign strategies for brands and direct the creation of content for marketing, advertising and storytelling. Day-to-day students will produce tailored content, manage campaigns, understand and manage web and social marketing, and evaluate analytics.
Campus Information
Hamilton City Campus
It is located in the heart of the CBD.
Intakes
- Feb
- July
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Career/further opportunities
- Communication advisor
- Content creator
- Media and brand strategist
- Journalist
- Social media marketer
- Advertising account manager
- Editor/publisher
- Event manager
- Marketing communications
- Producer
- Videographer
- Photographer
- Storyteller
- Speechwriter
- Media teacher
- Events manager
- Web content manager
- Podcast/audio content creator
- Digital marketer
- Strategic and corporate communication roles
- Creative writer
- Professional writer
Graduates of this programme will be qualified to work in a range of communication, media, advertising, marketing, and creative production roles. They will have developed transferable skills and professional attributes that will position them for many other jobs, having the skills to work collaboratively and creatively within the increasingly complex and dynamic creative industries.
Graduates of the Bachelor of Communication are positioned to pathway into postgraduate programmes at Wintec such as the Bachelor of Media Arts with Honours then Master of Arts.
PSW Opportunity
Level 7 (Bachelor’s degree)
- Duration: Equal to length of study (typically up to 3 years)
- Requirement: minimum 30 weeks full time study in NZ
Level 7 (Graduate Diploma)
Eligible for PSWV
Conditions:
- Must also hold a Bachelor’s degree (NZ or overseas)
- Duration: Up to length of study (typically 1 year)
Level 8 (Postgraduate Diploma)
- Duration: Equal to length of study, OR
- Up to 3 years in some cases (if part of higher qualification pathway)
Level 9 and 10 (Master’s degree and Doctoral degree)
- Duration: 3 years
- Condition: Must study at least 30 weeks in New Zealand
- Most eligible international students can work up to 25 hours per week during study and full-time during scheduled breaks, only if their student visa includes work rights.
- Foundation, pathway and short courses have different rules.
- Not allowed for part time students.
Admission Requirement / Eligibility Criteria
Level 6 Admission Requirement:
Completed Year 12 or equivalent.
Based on study completed after school (tertiary study)
- Completed the New Zealand Diploma (Level 5);
- Or a recognised equivalent.
Level 7 Admission Requirement:
Candidates are required to:
i) have successfully completed a bachelor degree from a New Zealand Institution or an approved and accredited overseas institution; or
ii) Successfully completed a Level 6 or 7 Diploma and relevant work and/or life experience (equivalent to a bachelor degree); or
iii) Evidence of equivalent practical, professional or educational experience as approved by the Centre Director or authorised nominee.
Concurrent programmes:
IELTS 5.5 with a minimum of 5.0 in all bands, or equivalent
Programmes level 4 and below:
IELTS 5.5 with a minimum of 5.0 in all bands, or equivalent
Programmes levels 5 to 7:
IELTS 6.0 with a minimum of 5.5 in all bands, or equivalent
Programmes level 8 and above:
IELTS 6.5 with a minimum of 6.0 in all bands, or equivalent
Additional requirements:
2 year validity period for all assessments. External bodies may influence some programme specific IELTS levels. You must provide evidence of your proficiency in the English language.
For More Information Please Contact to Our Counselor.
- Course Code: BM1801
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
78000 NZD
Average Cost of Living: 20000 NZD /year
Application Fee: 150 NZD