University of Huddersfield

Fashion Creative Direction BA(Hons)

Creative direction draws on a myriad of visual cultural stimuli, including photography, film, styling, and PR in order to promote fashion in various industry sectors including the media, retail, and branding to name a few.

On this course, you'll have the opportunity to:

Use our resources and our unique art and design cross-disciplinary environment to personalise your learning and develop a wide range of skills to help you become a confident player in the exciting fashion industry.
Share first year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. You'll then specialise in creative direction, exploring the subject from both a theoretical and commercial angle through a learning style that is designed to immerse you in every aspect of the fashion industry.
Benefit from innovative and creative projects that simulate industry practice to develop the experience you need. You'll be equipped to research new product and market opportunities, learn how to solve problems quickly and creatively, work collaboratively and manage relationships effectively, and take the initiative and communicate professionally and effectively.
Explore the function of creative direction within the international fashion industry, while completing a range of projects designed to cultivate your creative skills and expand your fashion industry knowledge. You'll work across media on projects that include exhibitions, trend forecasting, publications, and creative development. The academic expertise here at Huddersfield will support you as you develop your skills in styling, creative concept development, photography, fashion film, and graphic design.
The role of a creative director is to define and develop the aesthetic of fashion, ranging from store visual merchandising, advertising and image-making, to creative and digital content and customer communications. Fashion Creative Direction BA(Hons) gives you the skills and knowledge to develop your creativity and expertise within a commercial framework that directly reflects current fashion industry practice.