Accademia del Lusso

Master in Fashion Communication Management

COURSE DESCRIPTION

The fashion and luxury industries are sectors in which economic, cultural, and creative processes are concentrated. This means there is an urgent demand in the job market for professionals who possess forward-looking technical, economic, managerial, artistic, cultural, social, and communicative skills, and who can easily step into high-profile roles within the industry.

The curriculum of the Master’s Course in Fashion Communication Management shapes students into versatile professionals who are able to operate efficiently in the image and communication area of the fashion product, either within consultancy agencies or those that deal with fashion and lifestyle magazine editing. The course spans a wide range of subject areas which allow students to acquire the skills that are necessary for being able to follow each phase of creating a communication strategy, from the launching of the brief to the definition of objectives, from choosing the most appropriate methods of communication to organising a photoshoot or drafting a press release or fashion article. The course analysis the dynamics that form part of the worlds of luxury and excellence and the fashion sector.

CAREER PROSPECTS

Communication Manager, Event Organiser, Public Relations Manager, Press Office Manager, Editor, Stylist, Research Consultant, Image Consultant.

COURSE OBJECTIVES

The curriculum aims for students to acquire the necessary skills to be able to follow all planning phases of the communication strategy of a fashion or luxury product (briefing, definition of objectives, marketing strategy, organising a launch event, organising a photoshoot, creating a press release, producing a company profile or fashion article).